John Oppenheim Dig-in Enterprises

AGENDA WHAT IS SOCIAL NETWORKING(OR WEB 2.0)?FACEBOOK/LINKDINBLOGSOTHER Q & A

What the heck is? S O C I A L N E T W O R K I N G

Which one are you? “Crossing the Chasm” by Geoffrey A. Moore No matter where you are, there is a learning curve

Concepts Social Networking – “spread the word” vs. Classroom – “collaborate, learn” vs. Business – “sell, inform, collaborate”

What do you want to accomplish? Outreach and promotions Inform Collaborate All of the above?

How do they fit into a business? You might want to reach a new audience Parking availability and the costs of transportation are causing us to look at new ways of communicating There is a need for better lines of communication

Who Is Your Customer? Seniors – past baby boomers – before 1945 Baby Boomers – 1946 – 1964/5 X-Gens – 1965 – 1982 Y-Gens 1980 – 1995 Milleniums – after 1995

Or….Ngens – What/Who are They? From “Grown up Digital” by Don Tapscott years old – grew up with technology ( mix of Millenials and Y-Gens) They spend most of their time communicating and collaborating (they talk to each other) They research before buying – the younger ones don’t buy on line They expect honesty and don’t like pushy ads

How Do You Reach Them? That’s where Social Networking can come into play….. BUT! Know what you want and be prepared to be active: LA Times Article Lessons: Be active Give people a reason to visit Once you get them into your business, CUSTOMER SERVICE!

The “Biggies” Facebook – do you have one? How does it work? You have 20 friends who have 20 friends, etc. The idea is to spread your message through this network How is it working for you? 10 years ago everyone “needed” a web site – now it is Facebook – here is a local one PETCOPETCO

Other Biggies Twitter – do you use it? Why would you? Your web site – Did you do one because others did? Is it worth the time? Is it current?

What Constitutes a Good Web Site?

What would a blog do for us? It is a place you can put information easily and let others participate. Caution – be prepared to read things you don’t want to see! YouTube Fun… “Blogs in Plain English” Google it on YouTube “Blogs in Plain English My Blog

First of all – how and where do I It is very much like choosing the options on a car. First you choose why you want a car Then you choose options that will make it “your” car Then you choose how much you want to spend (labor is an expense) Make your message local – the producers of product are already doing the national job – i.e. why would somoene want to be on your site?

There is a lot of technology to get through if you haven’t done it before…..but it is worth it!

Resources Copy of Presentation Copy of Presentation “Grown up Digital” by Don Tapscott Youtube

Thank you