What are users likely to do? 1. View Twitter profiles 2. Read tweets 3. Engage Follow Reply Retweet Favorite

What do users see? Profile Don’t: Do: A darker background makes text easier to read Tweets Don’t: Do: Use hashtags at the end Use capital letters for first letters of each word Do:

What do users read? Tweets Don’t: Do: Tweet should be brief and to point of why you’re tweeting Use the 4 U approach- Be USEFUL to the reader Provide them with a sense of URGENCY Convey the idea that the main benefit is somehow UNIQUE Do all of the above in an ULTRA-SPECIFIC way Party, don’t pitch! Don’t: Do:

How do users engage? Reply Favorite Follow Retweet Don’t: Do: Reserve 20 characters for comments on RTs