NOKIA BUSINESS MODEL & SCAMPER

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Presentation transcript:

NOKIA BUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032

BUSINESS MODEL

VALUE PROPOSITION Connecting People Anywhere, Anytime Additional Phone SMS Social network Additional Media: music, video and voice note recorder; gallery Information seeker: Internet browser Information storage: notes, contacts, appointments Anywhere, Anytime

Customer Relationships Distribution Channels Customer Segment Customer Relationships Distribution Channels Economic level & Region segmentation Office Music Social Connectivity Operational (“front office” business processes: sales marketing, service) Collaborative (self-service) Analytical (analyze data) Nokia official stores Hand phone outlets Electronic center

Key Activities/ Core Capabilities Key Resources/ Value Configuration ECOSYTEM Key Activities/ Core Capabilities Key Resources/ Value Configuration Partner R&D Marketing and Sales Finance Human Resource Techies Marketer Finance Production Network Operator Distributor Manufacturers

FINANCE Cost Structure Revenue Flows Marketing Research & Development Salary and Bonus Administration Production Product sales

SCAMPER

Substitute Combine Adapt Modify Conventional hand phone Music player Camera NOKIA MESSENGER Handphone+camer a+musicplayer+soci al network features Iphone + Blackberry (High resolution display, Nokia Messenger, Apps) Stay in lower price, keep costs down Modify Able to house Symbian OS or Android OS (depend on user’s desire) Software can be upgraded automatically (Blackberry/Mac)

Put to Other Purpose Eliminate Rearrange Camera Music player (Huge mp3 storage, high quality speaker) Chat messenger Laptop Rigid Display Complicated interface (music player, home screen) Limitation of OS options Network Operator (to support service for Nokia Messenger)

Thank You