National Apprenticeship Awards 2013 Amanda Watterson Marketing & Campaigns Manager - Southern Division National Apprenticeship Service 26 November 2013

2 | Getting involved in National Apprenticeship Week 2014 National Apprenticeship Awards th Nov 13 November 2013 WELL DONE – SOUTHERN DIVISION! Lydia Webster – WINNER – Intermediate Apprentice of the Year from South West Toby Schofield – Highly Commended - Intermediate Apprentice of the Year from South Central Sadie Hawkins – WINNER – Advanced Apprentice of the Year from South Central Jessica Kirby – WINNER – Higher Apprentice of the Year from Thames Valley BAM Nuttall – WINNER – Large Employer of the Year from South Central Elements Lifestyle – Highly Commended – Small Employer of the Year from South Central Capgemini - Highly Commended – Macro Employer of the Year from South Central Next Year’s Awards registration will open end Jan 14

National Apprenticeship Week March 14 Amanda Watterson Marketing & Campaigns Manager - Southern Division National Apprenticeship Service 26 November 2013

4 | Getting involved in National Apprenticeship Week 2014 National Apprenticeship Week Building on success

5 | Getting involved in National Apprenticeship Week 2014 Building on success from 2013 November 2013 National Apprenticeship Week 2013 resulted in: 2,652 items of media coverage mentioning the Week(1,800 in 2012) 984 events, 58% public awareness (44% in 2012) 13 times more tweets than in ,000 online apprentice registrations 600 more employer enquiries

6 | Getting involved in National Apprenticeship Week 2014 National Apprenticeship Week 2014 November 2013 Our 2014 theme Great Apprenticeships “Great Businesses” are made by apprentices and Apprenticeships lead to “Great Prospects.” It is about demonstrating that Apprenticeships are great for businesses, personal careers and creating opportunities for both employers and apprentices. The hashtag - #NAW2014 will be promoted throughout the campaign

7 | Getting involved in National Apprenticeship Week 2014 National Apprenticeship Week – Pledgometer November 2013 Pledge apprentice job vacancies using our new ‘pledgometer’ available at apprenticeships.org.uk apprenticeships.org.uk The final tally will be revealed on the last day of NAW2014

8 | Getting involved in National Apprenticeship Week 2014 NAW 14 Toolkits November 2013 Toolkit has been produced which contains lots more ideas and links to supporting resources – these are now available to download. In response to feedback from stakeholders, several shorter easy printable versions have been developed, tailored to specific audiences: Employers Providers and Colleges Schools Sector Skills Councils and other partners Apprentices and former apprentices

9 | Getting involved in National Apprenticeship Week 2014 Further resources November 2013 Brand materials, logos and collateral ordering system (available by end of this week) Information, advice and guidance resources for school visits Step by step guides to social media, filming, Made by apprentices activity Template copy Films and apprentice.tv Online event calendar and submission form – help us beat our 984 event target! Online pledgeometer All available via apprenticeships.org.uk -week-2014.aspx

10 | Getting involved in National Apprenticeship Week 2014 NAW 14 T-shirt competition November 2013 The official NAW 2014 campaign T-shirt was designed by an apprentice from Leicester College and will be available to order via the merchandising catalogue:

11 | Getting involved in National Apprenticeship Week 2014 Ideas November 2013 Organise a job swap / back to the floor experience Publicise your activity in local media Record a short film apprentice-boss-job- swap-pendennis- shipyard/

12 | Getting involved in National Apprenticeship Week 2014 Ideas November 2013 Ask some of your apprentices to keep a video, image or twitter diary of their day Use the hashtag #247apprentice so we can track it

13 | Getting involved in National Apprenticeship Week 2014 Ideas November 2013 Employers you work with could host an event with their supply chain or other organisations in their networks to encourage those that don’t currently have apprentices or offer Traineeships to consider introducing them

14 | Getting involved in National Apprenticeship Week 2014 Ideas November 2013 Encourage employers to arrange a ‘Made by apprentices’ open day at their premises for visitors, where potential apprentices and their parents get the opportunity to see first hand the contribution apprentices make to businesses

15 | Getting involved in National Apprenticeship Week 2014 Ideas November 2013 Tweet or post on Facebook pictures of apprentices at work using the hashtag #Madebyapprentices If you have a key fact on what apprentices have delivered, we can create ‘facts of the week’

16 | Getting involved in National Apprenticeship Week 2014 Ideas November 2013 Work with your networks and employers to invite a local MP for a workplace tour or ‘job shadow’ with some of their apprentices A journalist from your local newspaper could also come and do the job shadow as well.

17 | Getting involved in National Apprenticeship Week 2014 NAW 14 – Stakeholder workshops November 2013 The events are taking place at the following locations: 4 th December, Bristol: 5 th December, Birmingham: 12 th December, Leeds: An additional session in London in January will also be arranged. It is anticipated that this will be streamed online for people who cannot attend the above workshops. Workshops will cover NAW themes and messaging as well as advice on social media and supporting resources.

18 | Getting involved in National Apprenticeship Week 2014 Keep up to date November to receive our regular NAW Tweet or key facts to represent your experiences of ‘Great Apprenticeships” for your business/apprentices which can be used for our ‘facts of the day’ “Like” the Apprenticeships Facebook pages and follow Apprenticeships and Apprenticeships Vacancies on Twitter.Apprenticeships Apprenticeships Vacancies Follow us on Linkedin Linkedin Attend one of our stakeholder workshops in December in Bristol, London, Leeds or Birmingham

19 | Getting involved in National Apprenticeship Week 2014 Brathay 2014 November 2013 Enter the Brathay Apprentice Challenge #BAC14 the official search for the apprentice team of the year. Enter by Friday 13 December Regional heats between January and March Teams will be encouraged to take part in activity throughout National Apprenticeship Week. brathay.org.uk

General Marketing Update 26 November 2014 Amanda Watterson National Apprenticeship Service

21 | Getting involved in National Apprenticeship Week 2014 Marketing Update November 2013 Employer Marketing- - Direct Mail ongoing weekly followed up by TM – will run until early Jan 14 (no activity over Xmas period) - Traineeships – SBT calling 5000 employers (who have intimated they are not recruiting at the moment to offer Traineeships) – to mid Dec 13 - New creative aligned to BIS GREAT campaign – Jan 14 Traineeships - Resources website page on the Apprenticeships website Traineeships Resources pageTraineeships Resources page houses all marketing collateral currently produced for partners.