CREATING THE BEST MEDIA PITCH FOR YOUR BOOK Ben Cameron Cameron Publicity and Marketing Ltd.

Slides:

Advertisements

Similar presentations

Paul Mathews HM Revenue & Customs UK

Advertisements

Writing a press release Aims of the session Is it really news? Essential components of a press release Writing a press release Sending a press release.

American Media Unit. Newspapers: Daily subscription in decline, as there is number of competing newspapers. Radio and Television: becoming more competitive.

Case Study: Charlotte & Jane Objectives: Launch 50s inspired fashion brand to media and key target audiences Position Charlotte & Jane as a new ethical.

PR for Charities How to make the most impact with your press releases for your branding and your recruitment.

You’re the voice: make it clear, make it understood Anna Payton, Marketing Officer, NCVER.

Offline & Online Marketing Go Hand in Hand. What?! Not Everything Involves the Web??

Media Training Workshop National Indian Health Board (NIHB) 28th Annual Consumer Conference (ACC) September 28, 2011 Pamela J. Gentry Office of Communications.

Communitech.ca Public Relations for Startups: Using PR to Grow your Business Chris Plunkett Director of External Relations Communitech.

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

How to Write Feature Articles

 The media has a great influence on every area of life such as : ˜ Sports ˜ Politics ˜ Culture ˜ Consumption patterns ˜ Development.

TIMES ARE CHANGING ARNE MADSEN. Media Paradigm Shift -The digital era has changed media: -Value -Distribution -Consumption -We are living in.

Marketing 101 By Diane Adams Taylor. Writing a book My inspiration point comes from creating a title first. I develop my complete story in my head including:

UMKC faculty in the news Faculty Senate Feb. 17, 2015.

Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,

What is Journalism?. Journalism is… the practice of investigating and reporting events, issues and trends to the mass audiences of print broadcast and.

Lecturer: Roxanne Bloomfield Chevanese Y. Campbell.

Chapter 8: Mass Media and Public Opinion Section 3

PR and Marketing The University of Edinburgh 31 October 2012.

BUSINESS COMMUNICATION ENGB213

Objectives Examine the role of the mass media in providing the public with political information. Explain how the mass media influence politics. Understand.

NCDENR Managers’ Forum: Media Relations. Why the Media are Important DENR’s small marketing budget Media provides a direct link to the public we serve.

SESSION #4 With New York Times Best-Selling Author Peggy McColl

1.  One sure-fire way to obtain your small business known is by utilizing press releases. A press release is written material that announces a news kind.

Finding Credible Sources

4-H Media Relations 4-H Media Relations “Show Impact for Positive Media Coverage of 4-H” Lorna Norwood, Patricia McDaniels, Chuck Denney.

Journalism Media Literacy Unit Honors Language and Composition.

Media Advocacy: Tools of the Trade October 28, 2005.

Types of Informational Media 6 th Grade English. Books Books are used to find more in-depth information about a topic. They are considered more credible.

Journalism Project Module JN Credits Assessment: 100% Project.

THE MEDIA AND CAMPAIGNS. Learning Objectives and Outcomes Evaluate how people develop political opinions and how this impacts their political behavior.

WHO IS A JOURNALIST TODAY? HOW IS THE ROLE OF A JOURNALIST CHANGING? JOURNALISM TODAY.

Communication jef training days June internal communication 1.regular meetings a)EB meetings b)keep in touch with the members 2. group.

ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit

Press & PR Catrin Taylor, Amgueddfa Cymru – National Museum Wales.

Working with Traditional Media By Mary P. Felter Assistant Public Image Coordinator Zone 33 Rotary Club of Annapolis 2013 Zone 33 Rotary Public Image Leadership.

MARKETING AND BRAND MANAGEMENT GETTING YOUR MESSAGE ACROSS.

Introduction to the News. General Terms Journalism Gathering and reporting of news Journalist One who gathers and reports news News Information previously.

MASS MEDIA. mass media pic Television pic convergece.

LIVE INSPIRED LIVE TO LEARN Maryville Blogs. MARYVILLE UNIVERSITY What we’re going to cover What is a blog? What can I do with a blog? How to get started.

Main elements 1. Introduction to the project Main elements 2. Information about the partners.

144 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 9 Creating the message Quiz 5 Creating the message SESSION 10 Working with the media (1) Website development.

MODULE 8 - “Interviews, Webinars & Your Book” Tana Torrano, CEO – OSBO.org With Special Guest:

Public Opinion and the Media

Kristi Jõesaar Annika Vilu Managing Authority Ministry of Finance of Estonia Nation-wide communication campaigns in small Estonia.

 There are four types of mass media that impact voters  Television – has sound bites (30-45 second small reports)  Newspapers  Radio  Magazines.

The Media & Media Bias Current Issues - LHS.

American Government and Politics Today Chapter 10 The Media and Cyberpolitics.

Television and Radio Intermediate Modern Studies Government and Decision Making in Scotland.

Feature Stories Hellen, S.Pd. What are feature stories? Feature stories are human-interest articles that focus on particular people, places and events.

Regional Sporting Champions Steve Ince – Sports Volunteering Development Manager.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter Ten: Public Relations Tactics This multimedia product and its contents are protected.

Jorge Alday Introduction to Media Communications 41 st Union World Conference on Lung Health Berlin - November 2010.

Promoting your research through the media. Who you’re going to hear from Andy Dunne - Research Marketing Manager Jheni Osman – Science journalist, writer,

Chapter 10 POLITICS & THE MEDIA. Learning Objectives 1) Explain the role of the media in a democracy. 2) Summarize how television influences the conduct.

BEST SELLER MEGA MINDS Strategic Planning Session Part 2 May 11 th, 2016 With New York Times Best Selling Author Peggy McColl 1.

HTTP :// WWW. BBC. CO. UK / NEWS / VIDEO _ AND _ AUDIO / Enterprise News Non-breaking news (soft news) This provides journalists more options, and more.

Working with the Media [Go International]

Preparing the Press Release and other marketing musts

The 5th Self-Publishing Conference

Career Exploration: Interview a Pro

THINK Public Relations

Promoting Your Product

Social Media and Communications Training

EXAMPLE CANDIDATE PITCH UNIT 31 & 1

Chapter 12: The Media.

How to write an effective press release: workshop plan

Internet marketing.

Presentation transcript:

CREATING THE BEST MEDIA PITCH FOR YOUR BOOK Ben Cameron Cameron Publicity and Marketing Ltd

What is a Media Pitch? MediaReadersYou Readers TRADITIONAL PUBLICITYSOCIAL NETWORKING

Know Your Media: Media Targets Television National Local Radio National Local Magazines Newspapers National Local Journals / Organisations / Newsletters Online Traditional media websites Websites Bloggers

Know Your Media: Targeting Journalists THINK LIKE A JOURNALIST Media bias Journalist specialisations Workload Interviews / points of view Deadlines / pressure

Break Down Your Pitch YOUR BOOK Focused message for every subject area What is unique? Special dates / occasions News YOU What an you talk about? Experience / expertise Interests Writing / inspiration Personal contacts You need to stand up for your work!

How to Pitch Be honest about the appeal of your book to journalists Focus on the most likely journalists / phone Follow-up and be persistent!!! Accept rejection (eventually and politely) Turn interest into coverage

Grumpy Old Menopause Carol E. Wyer Book Health Humour Women’s interest News: Emma Thompson Author Previous Books Humourist Former physical trainer Social Media

The Dead, The Dying and The Damned John Hollands Book Previous bestseller 50 th Anniversary of end of Korean War Literary interest Military interest Author Korean War vet New book about real experiences Story about why he joined up Story about Churchill

Carnaby Street’s Great Uninvited Safia Shah Author Lives in Morocco and Surrey Drives a black taxi Commissioned knitted cover for taxi to tie in with Knit and Stitch show Endangered words campaign

What Happens Next? Make the most of it: Broadcast coverage with social media Build small media placements up to large media placements Add quotes to Amazon, Goodreads and other descriptions Let sales people know Don’t take bad reviews personally, don’t bite back and don’t obsess