Can LinkedIn increase business & consumer engagement? 2013 Payroll Giving Conference, 25 Jun 2013 Emily Miller, MD & LinkedIn Trainer.

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Presentation transcript:

Can LinkedIn increase business & consumer engagement? 2013 Payroll Giving Conference, 25 Jun 2013 Emily Miller, MD & LinkedIn Trainer

Agenda 1.Introduction 2.Value of LinkedIn 3.Increasing Engagement 4.Q&A

Marshall Walker Associates 15+ years in professional services business development and marketing MBA from London Business School LinkedIn training and coaching since 2010 Emily Miller, Founder & LinkedIn Trainer

LinkedIn : 225+ million users Source: LinkedIn 2013

Value of LinkedIn Largest online professional networking site in the world LinkedIn visitor-to-lead conversion rate (2.74%) almost 3 times higher than both Twitter and Facebook Over 90% influence business decisions in their companies Includes 11 million people in the UK 49% of LinkedIn users have a household income over £63K Executives from all Fortune 500 companies Members are nearly 50% more likely to purchase from a company they engage with on LinkedIn Source: LinkedIn, June 2012 & Hubspot

Using LinkedIn to grow your Payroll Giving schemes Research and find new Payroll giving scheme business prospects Raise your charity’s profile with businesses and consumers Strengthen current business relationships Transform cold calls into warm ones Find potential partners/suppliers

Increasing Engagement Achieve an ‘All Star’ profile Industry and postal code A current position with description Use key words Two more positions Education At least 5 skills Profile photo – a professional one! At least 50 connections

Increasing Engagement LinkedIn Groups Find the right groups for you Raise your profile Find potential clients Follow potential clients Take new online business relationships offline as well

Increasing Engagement Company Pages Status Updates Banners Highlight products & services Request recommendations Attract followers

Case Study: 3 rd Sector Developed strategy for LinkedIn use. Set up LinkedIn profiles & company page. Results: – Approached by Social Enterprise for collaboration – Offered a stall at a exhibition free of charge – Initiated relationships with two major prospects and set up meetings offline

Oxfam

Save the Children UK

Learning a new skill

Questions? Emily Miller, LinkedIn Coach | Web |