pack-track for today & beyond Tomorrows Packaging ….. Andrew Streeter Pack-Track Breakthrough Innovation - Creating Tomorrow's Products Wednesday 16th July - Birmingham © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond © Copyright of Pack-Track Limited July 2008 Packaging is critical to your success 10 – 70% of cost of goods It is the brand Your point of difference & statement of values Critical investment in a changing world Protection of product, unit of distribution

pack-track for today & beyond Over Time >>> Future Evolutionary Stages Shape Differentiation Usage Features > Friendly Branding Canvas Life-Style component +Protect Pack-Track Drives Pack Innovation, Ideas, Change Sustainability Matching Contain Pack-Track Drives Brands

pack-track for today & beyond Do you have to go through the evolutionary stages to gain success? Key Messages © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Overview | Pack-Track Every day new packaging innovation, ideas & change arrives on the worlds supermarket shelves Packaging ideas that if you saw, could save you money, time & add values to your brands We make it possible for you to see & adapt these pack ideas Identify & capture these packs. In-store images Analyse, de-construct, record vital detail, lots of images Professional commentary by packaging specialists …make this vital information available to you on-line 24/7 Inspiration | Cost/Time Saving | Ideation | Alternative/Design © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond 25 years | Global team of packaging specialists Identify & capture pack innovation | Unknown ideas everyday Support exclusively branders in FMCG & OTC | Pack2Pack Paperless company | 85+% services are web based or supported Japan packaging reputation | 改善 Kaizen is part of our culture 97+% clients gnpd/Datamointor | Pack-Track is professional choice Website detailed + analysed + images pack ideas | 1000’s packs Overview | Pack-Track © Copyright of Pack-Track Limited July 2008

The Consumer >< Pack Hierarchy The Hot Global Pack Trends that Drive 20 Pack Ideas & Innovation to Share 5 Drivers for Tomorrow pack-track for today & beyond Breakthrough Innovation Tomorrow’s Packs © Copyright of Pack-Track Limited July 2008

How the consumer identifies the pack in-store Consumer behaviour in-store Osaka Packaged Brand Evolution 5 pack-track for today & beyond © Copyright of Pack-Track Limited July 2008

PERSONA VALUE FOR MONEY ON-PACK FEATURES TYPOGRAPHY & BRANDING SHAPE COLOUR As seen on the shelf Packaged Brand Evolution 6 pack-track for today & beyond © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Do you have to go through the evolutionary stages to gain success? Key Messages Colour & shape are vital for effective recognition & brand extension © Copyright of Pack-Track Limited July 2008

The Consumer >< Pack Hierarchy The Hot Global Pack Trends that Drive 20 Pack Ideas & Innovation to Share 5 Drivers for Tomorrow pack-track for today & beyond Breakthrough Innovation Tomorrow’s Packs © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Overt change towards sustainability Pack Innovation|Sustainability © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Covert change towards sustainability Pack Innovation|Sustainability © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Shouting Touching Working Engaging Packaged Brand Insights © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Shouting Packaged Brand Insights © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Touching Packaged Brand Insights © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Very light one-piece (+membrane) container with multi- function features Working Packaged Brand Insights © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond New & promoted closure Engaging Packaged Brand Insights © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Do you have to go through the evolutionary stages to gain success? Key Messages Colour & shape are vital for effective recognition & brand extension Packaged Brand >< Consumer Bonding is a powerful weapon © Copyright of Pack-Track Limited July 2008

The Consumer >< Pack Hierarchy The Hot Global Pack Trends that Drive 20 Pack Ideas & Innovation to Share 5 Drivers for Tomorrow pack-track for today & beyond Breakthrough Innovation Tomorrow’s Packs © Copyright of Pack-Track Limited July 2008

Pack Innovation | 4 Issues pack-track for today & beyond investment engaging recognition longevity Brand Values Via Usage Features Unit Cost Pack Format Technical Performance Brand Values Visual Strategic Change Investment © Copyright of Pack-Track Limited July 2008

Pack Innovation | 4 Issues pack-track for today & beyond investment engaging recognition longevity Brand Values Via Usage Features Unit Cost Pack Format Technical Performance Brand Values Visual Strategic Change Investment Pack Innovation, Ideas & Change Examples PackFocus We can provide you with PackFocus WebPages from the packaging innovation examples that were presented at the conference. Just © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Do you have to go through the evolutionary stages to gain success? Key Messages Colour & shape are vital for effective recognition & brand extension Packaged Brand >< Consumer Bonding is a powerful weapon Pack innovation can be/is versatile | Creative medium | Simplicity? © Copyright of Pack-Track Limited July 2008

The Consumer >< Pack Hierarchy The Hot Global Pack Trends that Drive 20 Pack Ideas & Innovation to Share 5 Drivers for Tomorrow pack-track for today & beyond Breakthrough Innovation Tomorrow’s Packs © Copyright of Pack-Track Limited July 2008

4 Timing of change 5 New horizons ? 2 Simple packs are good packs 3 Outside the box 1 Convenience is king! pack-track for today & beyond 5/20 Pack-Track Hot Topics © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond Do you have to go through the evolutionary stages to gain success? Key Messages Colour & shape are vital for effective recognition & brand extension Packaged Brand >< Consumer Bonding is a powerful weapon Pack innovation can be/is versatile | Packaging is a creative medium Whatever your goals convenience & timing are pivotal to success © Copyright of Pack-Track Limited July 2008

COMMERCIAL NEED Convenience Automation Optimum Cost Protects & Contains CONSUMER NEED Enhanced choice Branding/Consistency Distribution Convenience New Consumer >< Brand Manufacturer Relationship Lifestyle Bonding Meeting new needs Interplay? Friendliness pack-track for today & beyond Meeting the Change Hierarchy © Copyright of Pack-Track Limited July 2008

Packaging Creating Value Drives Packaged Brands Tomorrow it is not just about brand communication with the consumer It is about a 2-way physical+value relationship consumer+packaged brand Packaging is not just for products Tomorrow’s Packaging Is…  pack-track for today & beyond Packaging is for People © Copyright of Pack-Track Limited July 2008

pack-track for today & beyond © Copyright of Pack-Track Limited July 2008 Pack-Track... pack innovation, ideas & change + sustainability