Mobile Apps Workshop

Overview 1. The App Marketplace 2. What Makes a great App, design tips 3. Build and Deploy - Development Costs / Timescales / Management Issues 4. Bringing your App to Market - Creating a Buzz and Case studies App Store marketing

Smartphone Market Share

Percentage Share of Handset Sales During Period

What Makes a Great App?

App Qualities Usefulness User Experience Value vs Cost Originality Brand Values

Type of App Utility Entertainment/information Games

Content Standalone Apps which communicate with an external data source

Apps that Communicate

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iOS Human Interface Guidelines

People Expect to Find native operating system Technologies in the Apps They Use

Android - User Interface Guidelines

Concepts and Target Audience 1/15/iphone-apps-design-mistakes- disregard-of-context/

A Great User Experience Is Rooted in Scrupulous Attention to Detail 1/15/iphone-apps-design-mistakes- disregard-of-context/

All Apps Need at Least Some Custom Artwork

Consistent Branding

Build and Deploy

Native Development Languages

Web Development Tools

Cross Platform Development APIs

Development Languages and APIs

Gone Native?

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Housekeeping - Submitting to App Stores Developer Accounts Subscription/Registration IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app) Android - propagation Blackberry – 2 Day review Windows New Phones will require App Updates Suddenly find your app not working on new phones, client disappointment – cost of ownership. Too many handset variations some platforms

Bringing Your App to Market

Conclusions