SOCIAL MEDIA Learn the skills you need to take your business to a new level of customer satisfaction and discover more about your target audience than ever before. USE IT WHILE YOU STILL CAN! Contact Darrell Mott (JCH Communications)

SUMMARY WHAT WILL YOU LEARN? Presentation Main Chapters We will go over all the theoretical and practical elements so you get a full understanding of how social media works and how to use all of the feature available to achieve your business goals. What social media actually is, more than just facebook and twitter and sharing photos from your last vacation. CONCEPTS What are the most used platforms and what features you didn’t know because they were either too advanced or new. PLATFORMS Putting it altogether and getting full benefits for all your efforts. Day by day usage. INTEGRATION What tools you can use to ease your job in using these platforms and reducing costs and increasing effectiveness. TOOLS 1 of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

IT’S A COCKTAIL PARTY! You Need To Work The Room Don’t Push, Pull! Until now every marketing effort has been about pushing your brand, social media is only about pull. Learn to listen! It’s Free! Interact and create connections! Don’t expect immediate returns! Be patient! Never close too fast! They already know what you do! 2of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

BECOME THE COMMUNITY! Be the host. Start the conversation Get equity by owning the community Don’t censor for immediate results You must have thick skin. Focus on building relationships first. 3of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

CONTEXT IS GREATER THAN CONTENT! Research your customers! Put things into context Offer personalized bonuses Keep track of results Thank when thanked. 4of20 Contact Darrell Mott (JCH Communications) Context: The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. www. jchcom.com

HELLO…YES THIS IS THE CARING Dept.! Effort is underrated. Keep track of the customer’s life events. Answer each and every . Don’t filter on follower/like size. Focus on relationships not sales. 5of 20 Contact Darrell Mott (JCH Communications) www. jchcom.com

WHAT’S THE ROI? OF SOCIAL MEDIA! Your Return On Investment What’s the ROI of a good friendship? What’s the ROI of spending time with your parents? Not being quantifiable is a matter of time! It doesn’t mean it’s not valuable! 6of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

SOCIAL MEDIA MAIN PLATFORMS UK Traffic Stats Almost 50% of the UK’s population has a facebook account out of which 56% males and 64% between 25 and 44. Facebook With the UK being the second twitter nation. And 1 in 350 visits to a UK site comes from Twitter. Twitter Doubling it’s users in just 18 months with most users in IT (over half a million), followed by Financial Services and Marketing. LinkedIn 7of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

FACEBOOK THE SOCIAL NETWORK! The Mother Of All Networks Focus on retention Mostly entertain, rarely sale! Get instant trust by being connected! 8of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

FACEBOOK THE SOCIAL NETWORK! Metrics to Live By! SOCIAL Aim for 1% Interaction/Feedback Rate Industry average is 0.1 – 0.6% Only 3% to 7.5% of people see your daily post! Post Formulas: “Click like if…” Photos based on interests “ “Click Like if you love ponies!” ADS Use sponsored stories for 46% higher CTR Include LIKE in ad “Click Like if you love !” “Do you love ? Then Click Like below now!” Put Faces in Ads Average CPF = $1.07 Each 9of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

TWITTER NETWORK IN 140 or less… The Science of Twitter FULLY SETUP YOUR ACCOUNT! Fill in your Bio Field (and get 6 times more followers); Use words like founder, author, guru anything that gives you authority. Setup your link for more followers! Picture will grant you 250% more followers 10of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

TWITTER NETWORK IN 140 or less… The Science of Twitter As you follow people, they will tend to follow you back! Search for relevant keywords and then follow the people involved in the conversation Don’t be afraid to tweet too often! Don’t talk about yourself too much. Keep your tweets positive Tweet links to increase RT rates Use bit.ly as a url shortener The most retweetable word is “YOU” Ask for retweets Don’t be boring! Average syllable per word is not relevant 11of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

LINKEDIN GROW BUSINESS CONNECTIONS The Complete Simple Formula FULLY SETUP YOUR ACCOUNT! Focus keywords on what you offer Leverage groups – interact on others and create your own Remember you are on a website where people are mostly BUSINESS-ORIENTED Focus on JVs and partnerships! 12of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

YOUTUBE DO YOU NEED VIDEO? Is there anything you can offer in video format? Do keyword research using Google adwords keyword tool; Optimize your content for keywords with moderate amounts of searches How SEO for Video Works If you want to beat Messi, don’t play football! 13 of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

SHOULD YOU USE photo MORE SOCIAL-SHARING SITES? When is enough, enough? Virtual pinboard. Organize, share and browse things. UK Stats 200,000 Unique Visitors – make up 42% of total users 56% of users are male Main Interests: venture capital, blogging resources, crafts, design, web stats and analytics, seo & marketing, content management, public relations Pinterest photo Google’s social network. UK Stats 10 th highest reach globally >3 million monthly hits But is that worth the effort? Google+ photo Social news website. Most influential link-sharing website UK Stats 5.1% of all Reddit Views 112 th most popular site in the UK reddit 14of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

SOCIAL MEDIA TOOLKIT Search.Twitter.com Monitter.com Google.com/Alerts Facebook.com/Ads Quantcast.com Compete.com 15of20 Contact Darrell Mott (JCH Communications) Get leads, metrics and monitor your industry! www. jchcom.com

SOCIAL MEDIA TOOLKIT Google.com/Analytics Facebook Stats for Website Facebook Insights (for Facebook Pages) Bit.ly Stats (URL Shortener) 16of 20 Contact Darrell Mott (JCH Communications) Tracking Content Management Hootsuite.com Tweetdeck SproutSocial www. jchcom.com

INTEGRATE Website AS MUCH AS POSSIBLE! Meet your Amazing Team! Use Facebook for Websites and learn more about the demographics of your visitors. Facebook Login to remove login and registering head-aches. (Magestore) Integrate with autoresponders and services. Know More About Visitors Print Redeem coupons on Facebook! Promote your offline campaigns online as well to increase overall effectiveness. Send a voucher after each new order that gets you a new connection. Do More With Less TV Ask them to engage after a commercial to be able to follow-up in the future. Continue building the relationship. Reply to all! Get Them To Take Action 17of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

KEY ELEMENTS TAKEAWAY 18of20 Contact Darrell Mott (JCH Communications) Social Media It’s NOT about YOU! Relationships NOT Selling Be Creative, Yet Create Structure! Create Context! Measure Everything Integrate Efforts CARE www. jchcom.com

GET IN TOUCH CONTACT US Give us a visit for complete resource link Google Map Contact: Darrell Mott (JCH Communications) In case you missed any resource or topic in the presentation feel free to visit our site. Also download the presentation and full content plus other goodies. www. jchcom.com 19of20 Contact Darrell Mott (JCH Communications) www. jchcom.com

THANK YOU Contact Darrell Mott (JCH Communications)