Introduction to Downtown Radio and Cool FM

Transmission Area Population: 1,442,000 adults

Source: Rajar 2012 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s Commercial BBC All Radio Provincewide Weekly reach

Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s Local National Commercial Radio Provincewide Weekly Reach

Commercial Radio Provincewide: Market Share 65% Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

Downtown and Cool FM combined 1 and 4 week reach % RAJAR 2012 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

Downtown and Cool FM combined Weekly Reach RAJAR 2012 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM ALL ADULTS ,000 ALL MEN277,000 ALL WOMEN313, – 24141, – 34122, – 44118, – 54101, ,000 ABC1257,000 C2DE330,000

Transmission Area Population: 986,000 adults – 68% of total area

Local Commercial Radio Cool FM Area Market Share 60% Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA Cool FM TSA Weekly Reach Local National BBC

Cool FM 1 and 4 week reach % Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA

ALL ADULTS ,000 ALL MEN192,000 ALL WOMEN194, – 24120, – 34103, – 4482, – 5458, ,000 ABC1188,000 C2DE298,000 Cool FM Weekly Reach Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA

Transmission Area Population: 1,442,000 adults

Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s Local National Commercial Radio Provincewide Weekly Reach

Downtown Radio 1 and 4 week reach % RAJAR 2012 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

RAJAR 2012 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM ALL ADULTS ,000 ALL MEN107,000 ALL WOMEN139, – 2430, – 3428, – 4448, – 5451, ,000 ABC183,000 C2DE163,000 Downtown FM Weekly Reach