3 SUPPLY AND DEMAND II: MARKETS AND WELFARE

Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets

Table 1 Four Possible Buyers’ Willingness to Pay Copyright©2010 South-Western

Copyright © 2010 Cengage Learning The Demand Schedule and the Demand Curve

Figure 1 The Demand Schedule and the Demand Curve Price of Album 0Quantity of Albums Demand 1234 €100 John’s willingness to pay 80 Paul’s willingness to pay 70 George’s willingness to pay 50 Ringo’s willingness to pay Copyright©2010 South-Western

Figure 2 Measuring Consumer Surplus with the Demand Curve (a) Price = €80 Price of Album €100 Demand 1234 Quantity of Albums John’s consumer surplus (€20) Copyright©2010 South-Western

Figure 2 Measuring Consumer Surplus with the Demand Curve (b) Price = €70 Price of Album €100 Demand 1234 Total consumer surplus (€40) Quantity of Albums John’s consumer surplus (€30) Paul’s consumer surplus (€10) Copyright©2010 South-Western

Figure 3 How the Price Affects Consumer Surplus Consumer surplus Quantity (a) Consumer Surplus at Price P Price 0 Demand P1P1 Q1Q1 B A C Copyright©2010 South-Western

Figure 3 How the Price Affects Consumer Surplus Initial consumer surplus Quantity (b) Consumer Surplus at Price P Price 0 Demand A B C DE F P1P1 Q1Q1 P2P2 Q2Q2 Consumer surplus to new consumers Additional consumer surplus to initial consumers Copyright©2010 South-Western

Table 2 The Costs of Four Possible Sellers Copyright©2010 South-Western

Copyright © 2010 Cengage Learning The Supply Schedule and the Supply Curve

Figure 4 The Supply Schedule and the Supply Curve

Figure 5 Measuring Producer Surplus with the Supply Curve Quantity of Houses Painted Price of House Painting € (a) Price = €600 Supply ’ Nana’s producer surplus (€100) Copyright©2010 South-Western

Figure 5 Measuring Producer Surplus with the Supply Curve Quantity of Houses Painted Price of House Painting € (b) Price = €800 Georgia’s producer surplus (€200) Total producer surplus (€500) ’Nana’s producer surplus (€300) Supply Copyright©2010 South-Western

Figure 6 How the Price Affects Producer Surplus Producer surplus Quantity (a) Producer Surplus at Price P Price 0 Supply B A C Q1Q1 P1P1 Copyright©2010 South-Western

Figure 6 How the Price Affects Producer Surplus Quantity (b) Producer Surplus at Price P Price 0 P1P1 B C Supply A Initial producer surplus Q1Q1 P2P2 Q2Q2 Producer surplus to new producers Additional producer surplus to initial producers D E F Copyright©2010 South-Western

Figure 7 Consumer and Producer Surplus in the Market Equilibrium Producer surplus Consumer surplus Price 0 Quantity Equilibrium price Equilibrium quantity Supply Demand A C B D E Copyright©2010 South-Western

Figure 8 The Efficiency of the Equilibrium Quantity Quantity Price 0 Supply Demand Cost to sellers Cost to sellers Value to buyers Value to buyers Value to buyers is greater than cost to sellers. Value to buyers is less than cost to sellers. Equilibrium quantity Copyright©2010 South-Western