Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices Retail printing with EnSign Applications Retail printing with EnSign Image Computer Systems

Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices Retail printing with EnSign Applications

Retail printing with EnSign Requirements Quality of presentation Brand consistency Legibility Trading Standards compliance Accuracy of information Updatability Replacement of lost/damaged signs

Dedicated PoS printing application 15 years’ experience Simple WYSIWYG interface Integrates with any data source Output to any Windows printer Retail printing with EnSign Introducing EnSign

Retail printing with EnSign Designing with EnSign Corporate fonts Images Barcodes Price formatting Strike throughs (eg. ‘was’ price) Calculations (eg. price, weight, VAT) Coercion (eg. upper/lower case)

Retail printing with EnSign Shelf Edge Labels Typical label generated by EPoS systemLabel generated using EnSign template

Retail printing with EnSign Database integration EnSign templateProduct database

Retail printing with EnSign Head Office Promotions with EnSign Head Office Automatic typesetting Copy fitting Justification Kerning Price formatting Coercion (eg. upper/lower case) Strike throughs (eg. ‘was’ price)

Retail printing with EnSign Head Office Promotions with EnSign Head Office Real-time calculations Spellchecking Price formatting Calculations (eg. price, weight, VAT)

Head Office Retail printing with EnSign Head Office Promotions with EnSign

Head Office

Retail printing with EnSign Head Office Promotions with EnSign

Head Office Retail printing with EnSign Head Office Promotions with EnSign

Head Office Retail printing with EnSign Head Office Promotions with EnSign PoS printed and distributed to store network

Head Office Retail printing with EnSign Head Office Promotions with EnSign Head Office PoS electronically distributed to store network and printed on-site

Retail printing with EnSign Head Office Promotions – traditional model Promotions database

Retail printing with EnSign Head Office Promotions – traditional model Promotions database Type setting

Retail printing with EnSign Head Office Promotions – traditional model Promotions database Type settingProofs

Retail printing with EnSign Head Office Promotions – traditional model Promotions database Type settingProofs Revisions

Retail printing with EnSign Head Office Promotions – traditional model Promotions database Type settingProofs Revisions Printing

Retail printing with EnSign Head Office Promotions – traditional model Promotions database Type settingProofs Revisions Printing Delivery to store

Retail printing with EnSign Head Office Promotions – traditional model Promotions database Type settingProofs Revisions 4-6 weeks Printing Delivery to store

Retail printing with EnSign Head Office Promotions – traditional model Promotions database 1 day

Retail printing with EnSign General benefits Total control of store-level PoS from Head Office Ability to react to market conditions more efficiently Instant, on-screen proofing No costly and time-consuming typesetting phase Quality of presentation ensured throughout store network Trading Standards compliance maintained Accuracy of information ensured Brand image maintained Third party integration tools available: EnGine / EnView

Retail printing with EnSign Benefits of in-store printing Lead-time for promotions reduced to just a few days Promotional budgets reduced by up to 60% Competitive advantage through on-demand availability Less waste Reprints of lost or damaged signage in-store Ability to print on-brand store specific signs and notices