Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou

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Presentation transcript:

Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou September 2011

Overview Communicating the topic of reconciliation of work, family and private life paper, audiovisual, web, events EIGE’s approach: paper, audiovisual, web, events Strategic communication Questions? Discussion

Paper Strategies: Documentation in plain language Clear organisation / presentation Targeted dissemination

Audiovisual Strategies: Overview in plain language Testimonials Visual examples

Web Strategies: Concise information about the issue Announcing/marketing the issue Promoting EIGE - cross-posting, web partnerships

Events Strategies: Customised meetings Stakeholders as multipliers Issue-based agenda

State of Play Contract signed late 2010 with VRP Hill & Knowlton to build internal and External Communications Strategy Input from Experts’ Forum, 4 Regional Journalist Consultations Meetings, Journalist Task Force, EIGE Management and staff, other EU institutions and representative offices Pending EIGE Management Board’s ‘blessing (October ‘11) CommunicationStrategy

CommunicationStrategy Overall frame for EIGE’s communication work Generate specific action plans in focal areas EIGE internal empowerment (internal culture) Institutional visibility (about EIGE) Awareness raising / promotion of produced results Strategies:

CommunicationStrategy Work with the Presidency Reports Paper, web, audiovisual, events based philosophy Strategies: Awareness raising / promotion of produced results

Thanks! Questions ?