The National Trust in Kent

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Presentation transcript:

The National Trust in Kent Kent Cultural Summit – Monday 28th September 2009 The National Trust in Kent ©NTPL/Robert Morris Maggie Morgan - Assistant Director (Operations) - South East Region

The National Trust Our Aim Our Strategy “...the careful management of change. It is about revealing and sharing the significance of places and ensuring that their special qualities are protected, enhanced, enjoyed and understood by present and future generations” The National Trust Conservation Directorate September 2003 Our Strategy Engaging Supporters Improving Our Conservation and Environmental Performance Investing In Our People Financing Our Future ©National Trust / Stuart Cox

Our Members Kent: 136,000 South East: 515,000 ©National Trust / Stuart Cox ©National Trust / Stuart Cox Kent: 136,000 South East: 515,000

Our Visitors Kent: 700’000 South East: 2.5 Million ©National Trust / John Miller Kent: 700’000 South East: 2.5 Million ©National Trust / Stuart Cox

Countryside Visitors 4 Million ©NTPL/Andrew Butler

Business Turnover 26 Million Kent: 9.4 Million South East: @National Trust / Stuart Cox Kent: 9.4 Million South East: 26 Million ©NTPL/Penny Tweedie

Our Staff Kent: 132 (FTE) South East Region: 447 (FTE) ©National Trust / John Miller

Our Volunteers Kent: 1,260 South East Region: 5,000 + ©NTPL / Stuart Cox ©National Trust / Stuart Cox ©NTPL / Chris King

Our Future Going Local... Going Forward... Focusing on... The individuality of our properties and the relationship they have with their local communities Employing local staff and volunteers where possible Using and therefore supporting local suppliers Recognising that local people are our core audience, repeat-visiting throughout the year Going Forward... A great trading year so far, we expect this to continue into 2010 The Cultural Olympiad and 2012 Games are fantastic opportunities to get involved and raise our profile both internationally and on a domestic level People engage with us less as the National Trust and more as individual houses, gardens, coast and countryside So... As well as our ‘go local’ approach, we are also launching a brand ‘refresh’ in 2010 which will include a new ‘tone of voice’ and design elements intended to present the National Trust in a more informal, approachable and engaging manner.