IPO Fast Forward Competition, March 2014 Neil Gridley – Design Associate, Design Council Design in collaborative innovation

Topics  What is Design?  Collaborative Innovation: 5 useful principles  Where you can get some help: The Design Leadership Programme 3

Neil Gridley 4 Google Viadynamics for more info

Design Council 5

Design Council themes AgeingActiveCommunitiesGrowth 6

What is Design? 7

Design? 8

BrandingFashionDigital Design InteriorsProductsGames* * GTAV: in its first 24 hours grossed $815.7m in revenue. Sales reached $1 billion after three days on the market Service

Design Brand & Comms Space / InteriorWeb / Interactive Service Packaging Product / UI 10

The CDO 11

The link between creativity, innovation and design  Creativity is the generation of new ideas  Innovation is the successful exploitation of new ideas  Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers 12

Design Thinking 13

Stanford D School 14

Why Design? Design savvy businesses outperform 15

Key research findings Design can add value by : Driving innovation and opening up uncontested market spaces > Differentiating products and services to attract customers > Strengthening branding, embodying a company’s values and improving recognition. >

The impact of design 18 “Design can help organisations transform their performance, from business product innovation to the commercialisation of science and the delivery of services. That is why design forms an integral part of the Government’s plans for innovation and growth and features strongly in our Innovation and Research Strategy for Growth” Rt Hon David Willetts MP Minister for Universities and Science

Design Leadership Programme Harnessing design to drive growth and improve service efficiency We work at a senior level with organisations to help them realise the ambitions of the organisation by identifying practical ways that design can deliver tangible long term results. 19

Design Leadership Programme Start-ups Science & Tech focus Pre-Start ups (Universities) Science & Tech focus Public Services Civil service Local authorities Third sector 20 SMEs Manufacturing Service businesses

Collaborative Innovation: 5 useful principles 21

5 useful principles 1.People Centred 2.Divergence & Convergence 3.Think (& work) in systems 4.Iteration & experimentation 5.Use a common language 22