Regional TV Effectiveness Study 2008 Personal Care: Impulse Higher regional popularity and response to TV means regional represents 40% of national sales.

Slides:

Advertisements

Similar presentations

EXAMPLES OF TOPLINE TRENDS AND PROFILES

Advertisements

You have been given a mission and a code. Use the code to complete the mission and you will save the world from obliteration…

Feichter_DPG-SYKL03_Bild-01. Feichter_DPG-SYKL03_Bild-02.

1 Copyright © 2013 Elsevier Inc. All rights reserved. Chapter 116.

1 Copyright © 2013 Elsevier Inc. All rights reserved. Appendix 01.

1 Copyright © 2013 Elsevier Inc. All rights reserved. Chapter 40.

1 Copyright © 2013 Elsevier Inc. All rights reserved. Chapter 28.

1 Copyright © 2013 Elsevier Inc. All rights reserved. Chapter 38.

1 Chapter 40 - Physiology and Pathophysiology of Diuretic Action Copyright © 2013 Elsevier Inc. All rights reserved.

Chapter 1 Image Slides Copyright © The McGraw-Hill Companies, Inc. Permission required for reproduction or display.

OPTN Data Trends – 2008 Whats happening so far?. OPTN 2008 … so far … so good? 2007 saw a decrease in living donation and leveling off of waiting list.

Business Transaction Management Software for Application Coordination 1 Business Processes and Coordination.

Benefit-estimation for mobility management by stat. data Walter Bien ECOMM-2008 (London, June-2008) 1 Quick & Simple – a new approach for benefit-estimation.

What causes the commodity price boom? AGRI Green Team Seminar on the Health Check May 15, 2008 AGRI-G1 Agricultural Policy Analysis and Perspectives DG.

Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13

Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13

Title Subtitle.

Multiplying monomials & binomials You will have 20 seconds to answer the following 15 questions. There will be a chime signaling when the questions change.

Exponents You will have 20 seconds to complete each of the following 16 questions. A chime will sound as each slide changes. Read the instructions at.

= (x + 6) (x + 2) 1. x2 +8x x2 +16x + 48 = (x + 12) (x + 4)

DIVIDING INTEGERS 1. IF THE SIGNS ARE THE SAME THE ANSWER IS POSITIVE 2. IF THE SIGNS ARE DIFFERENT THE ANSWER IS NEGATIVE.

SUBTRACTING INTEGERS 1. CHANGE THE SUBTRACTION SIGN TO ADDITION

MULT. INTEGERS 1. IF THE SIGNS ARE THE SAME THE ANSWER IS POSITIVE 2. IF THE SIGNS ARE DIFFERENT THE ANSWER IS NEGATIVE.

FACTORING Think Distributive property backwards Work down, Show all steps ax + ay = a(x + y)

C1 Sequences and series. Write down the first 4 terms of the sequence u n+1 =u n +6, u 1 =6 6, 12, 18, 24.

1 Click here to End Presentation Software: Installation and Updates Internet Download CD release NACIS Updates.

Population Change: 2005 versus 2004 More than 2% 1% to 2% 0% to 1% Less than 0% US: 0.94%

Break Time Remaining 10:00.

KARACHI FASHION WEEK CHAPTER 3 JANUARY 27 – 30, 2011 FASHION RUNWAY SHOW FASHION RUNWAY SHOW BRAND PRESENTATIONS BRAND PRESENTATIONS FASHION BRANDS EXHIBITIONS.

Correction of Final Exam Day

© S Haughton more than 3?

15. Oktober Oktober Oktober 2012.

We are learning how to read the 24 hour clock

Regional TV Effectiveness Study 2008 Oral care: Listerine Increased investment in Regional TV grew regional category and brand sales by 20% YOY Regional.

L’Oreal Regional TV case study November RTM is the marketing bureau for Regional free to air TV.

Redhanded media optimiser Regional market review April 2011.

Johnson & Johnson Regional market review April 2011.

Pacific Brands Regional TV Effectiveness Review November 2011.

Unilever Regional TV Effectiveness Review April 2011.

L’Oreal Regional TV Effectiveness Review June 2011.

Target Regional TV Effectiveness Review August 2011.

Pepsi & Gatorade Regional Market Update May 2011.

Kia Regional TV Market Update February RTM is the marketing bureau for Regional free to air TV.

The Future of Higher Education in Further Education Colleges Swindon 17 May 2007.

Chapter 5 Test Review Sections 5-1 through 5-4.

SIMOCODE-DP Software.

Addition 1’s to 20.

Model and Relationships 6 M 1 M M M M M M M M M M M M M M M M

25 seconds left…...

Food: Dolmio 2008 opportunity analysis showed regional GB’s are 10% more likely to buy pasta sauce 2008 was first major RTV investment for some years Regional.

Regional TV Effectiveness Study Automotive: Hyundai i30 Regional TV was a major contributor to most successful new small car launch of past.

Woolworths Regional TV Market Review September 2011.

Bunnings Regional TV Effectiveness Review August 2011.

Test B, 100 Subtraction Facts

1 Atlantic Annual Viewing Trends Adults 35-54, Total TV, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed.

Visions of Australia – Regional Exhibition Touring Fund Applicant organisation Exhibition title Exhibition Sample Support Material Instructions 1) Please.

We will resume in: 25 Minutes.

©Brooks/Cole, 2001 Chapter 12 Derived Types-- Enumerated, Structure and Union.

Clock will move after 1 minute

Select a time to count down from the clock above

R Street Improvement Project (30% Review Meeting) February 28, 2007 August 20, 2008 City of Sacramento R Street Market Plaza Project 16 th Street to 18.

Murach’s OS/390 and z/OS JCLChapter 16, Slide 1 © 2002, Mike Murach & Associates, Inc.

F o r m u l a M a s s. F o r m u l a a n d M o l e c u l a r M a s s z E v e r y M o l e c u l a r m a s s i s a f o r m u l a m a s s. z N o t e v e.

Presentation transcript:

Regional TV Effectiveness Study 2008 Personal Care: Impulse Higher regional popularity and response to TV means regional represents 40% of national sales Regional share grew by c. 20% in response to TV Impulse sales in regional NSW equal Sydney Further growth opportunities in regional and ROI 3 times rate from metro TV Main findings

Regional TV produced higher brand share growth during W/C Period Lynx share of total sales vs. TV Spend * Weeks ending 24/2/08-18/5/08 Source: Scan Data (4 W/E 16/9/07 to 20/7/08) Coles /Woolworths/Bi Lo (Excludes NT) 000s 2007 TV spend: $35k RTV share: 0% 2008TV spend: $1.2m RTV share: 14%

Total Impulse sales for Sept 2007 to July % of national sales from regional markets Total Impulse sales: Sept 2007 to July % 18.0% 14.1% 5.5% 8.8% 7.4% 6.4% 6.2% 11.1% 2.6% 5.7% Source: Scan Data (4 W/E 9/9/07 to 13/7/08) Coles /Woolworths/Bi Lo (Excludes NT)

RO 3 I x Regional TV delivered three times the rate of return on TV investment vs. metro

This case study is available for download at: For a more detailed presentation of this case study or to arrange a case study for your brand contact: Regional TV