Multimedia Authoring1 Introduction to Multimedia What is Multimedia An interwoven combination of digitally manipulated text, photographs, graphic art, sound, animation and video elements.

Multimedia Authoring2 Introduction to Multimedia Why use Multimedia ? Multimedia is normally used to convey a message. It seeks to generate some interaction with the viewer. Generally it seeks to encourage some sort of learning in the viewer. To learn well: An individual should be motivated to learn An individual should engage with the content The delivery of the content should encourage recall of previous knowledge or related experiences of the content An individual should maintain attention for the time necessary for learning to happen. A combination of words, sounds and images has been shown to best induce learning. Reference:

Multimedia Authoring3 Applications of Multimedia Business Until recently, the main application for multimedia in business was for training. Now multimedia is used: to create marketing presentations that advertise and sell products to create presentations to present trends/new ideas to management to promote a business to produce television commercials with unique media content

Multimedia Authoring4 Applications of Multimedia Education Multimedia applications can be used by the teacher or can be created by students to learn and to provide evidence of their learning.

Multimedia Authoring5 Introduction to Multimedia Web based Training (WBT) and Distance Learning computer-based training (CBT) employs the technologies of the Internet and the World Wide Web. self-directed, self-paced instruction WBT has the advantage of being able to offer up-to-date content on any type of computer platform. Web-based training has exploded in recent years. Distance learning, also called distance education, is the delivery of education from one location while the learning takes place at other locations. For example: Element K – La Trobe University’s online training websiteElement K

Multimedia Authoring6 Applications of Multimedia Entertainment Multimedia computer games simulate a real or fictitious world, in which users play the role of a character and have direct control of what happens in the game. For example: The music industry also sells interactive multimedia applications on CD-ROM and DVD-ROM. For example:

Multimedia Authoring7 Applications of Multimedia Newspapers and Magazines A multimedia newspaper and a multimedia magazine are digital versions of a newspaper or magazine via the World Wide Web. Today, many print-based magazines and newspapers have companion Web sites that provide multimedia versions of some or all of their printed Use of audio, video clips and animations to convey information (ie: weather patterns, election results.

Multimedia Authoring8 Multimedia Websites Some web sites fe-8e85-4b773a87ceb0&gclid=CNCC087z25sCFcEtpAodY2V5Aw