In this section: The Meyers Model for Creative Decision Making

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Presentation transcript:

In this section: The Meyers Model for Creative Decision Making To make good decisions, managers must also be creative. This section discusses: Making Creative Decisions Encouraging Creativity The Meyers Model for Creative Decision Making Barriers to Effective Decision Making

What You’ll Learn How managers make creative decisions How to encourage creativity through brainstorming, brainwriting, and wish lists. The six stages of the Meyers model of creative decision making. The four barriers to effective decision making.

Why It’s Important The most successful companies have managers who know how to make effective decisions..

Key Terms brainstorming brainwriting

Making Creative Decisions There are five steps to making creative decisions. 1. Preparation 2. Concentration 3. Incubation. 4. Illumination 5. Verification

Encouraging Creativity Managers encourage creativity with these techniques: Brainstorming—A group of people coming up with as many different ideas as possible to help solve a problem, without making judgments about those ideas. Brainwriting—Like brainstorming except group members write down their ideas to help solve a problem. Wish Lists—A group solving a problem by imagining they have the power to solve any problem without regard for physical or financial constraints.

Meyers Model for Creative Decision Making The Meyers Model has six stages for solving a problem. 1. Recognition 2. Fact Finding 3. Problem Finding 4. Idea Finding 5. Solution Finding 6. Acceptance Finding

Barriers to Effective Decision Making Complacency Avoidance Panic Indecisiveness

Decision-Making Characteristics Successful companies have several decision-making characteristics in common: accepting change listening to customers decentralizing authority hiring carefully training employees continuously controlling costs Fig 2-1

Fact and Idea Review 1. What are the five basic steps to creative decision making? 2. What is the difference between brainstorming and brainwriting? 3. What are the six stages of decision making in the Meyers model? 4. What are the four basic barriers to effective decision making?

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