Corporate Social Responsibility & New Media Marketing  BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang (080859E) MD/MK0804 Date of Submission: 6 th.

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Presentation transcript:

Corporate Social Responsibility & New Media Marketing  BM New Media Marketing - ICA 1 Yeung Lok Hang (080859E) MD/MK0804 Date of Submission: 6 th January 2010

CSR & New Media Interacting on Facebook, Twitting and Blogging have become the new trend. Corporate social responsibility (CSR) is not only about what companies do with their profits, but also how they make them. More & more companies are marrying the two

CASE STUDIES - TOMS For-profit shoes company Founded by Blake Mycoskie in 2006 – Argentina - extreme poverty & poor health conditions Matches One-for-One Transforms customers into benefactors – allows them to operate as a truly sustainable business

CASE STUDIES - TOMS

Giving Report

CASE STUDIES - TOMS People of TOMS

CASE STUDIES - TOMS Friends of TOMS & TOMS shoes

CASE STUDIES - TOMS

Tag Cloud & Giving Report

CASE STUDIES - Starbucks Giving Report

CASE STUDIES - Starbucks Websites

CASE STUDIES - Starbucks Websites

CASE STUDIES - Starbucks Pledge 5 Facebook App

CASE STUDIES - Starbucks Facebook & Twitter

CASE STUDIES - Starbucks YouTube Channel

CASE STUDIES - Starbucks Blog

ADVANTAGES AND DISADVANTAGES AdvantagesDisadvantages New methods of communicating ideas to targeted groups of people Complements main business Gather lots of participation needed for CSR Campaign Influencing customers as citizens Getting your good work out there Focus on the CSR effort might be blurred New media tools must be updated (Takes up a lot of time) Easier attacks by antis Might not go with Branding, industry or target market