Testimonial Cindy. What is it??? In promotion and of advertising, a testimonial or show consists of a person‘s written or spoken statement extolling the.

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Presentation transcript:

Testimonial Cindy

What is it??? In promotion and of advertising, a testimonial or show consists of a person‘s written or spoken statement extolling the virtue of a product..

About the term The term “testimonial” most commonly applies to the sales-pitches sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities. Testimonials can be part of communal marketing.

Example 1 An example of testimonial is, “Nine out of ten dentists recommend this type of toothpaste” (Advertising Lectures)

Example 2 This is a ad on advertising the phone by using famous people, this is the form of toothpaste (Advertising Lectures)

Examples 3

Example 4