By: Susannah Liddle Cook 12/11/12 6th period

History and Background 1896: Henry Ford builds his first vehicle. 1896: Henry Ford builds his first vehicle. 1906: Ford becomes the top selling car brand. 1904: Ford Motor Company expands to Canada. 1907: Ford creates and uses an assembly line.

History and Background (cont.) 1916: Ford creates the Model T field ambuleance 1979: Ford acquires 25% Mazda stock. 1922: Ford purchases Lincoln Motor Company 1954: Thunderbird introduced as a luxury car.

History and Background (cont.) 1996: Ford certifies all plants in environmental standards. 1996: Ford certifies all plants in environmental standards. 1996: Ford increases investment in Mazda Corporation, controlling interest of 33.4%. 1996: Ford increases investment in Mazda Corporation, controlling interest of 33.4%. 2008: Ford refuses government bailout offer 2008: Ford refuses government bailout offer

Evolution of the logo

Main Competitors

Main Competitors cont. Pvt1 = Chrysler Group LLC (privately held) GM = General Motors Company TM = Toyota Motor Corporation Industry = Major Auto Manufacturers

Current Head of the Company Anthony F. Earley, Jr. Anthony F. Earley, Jr. Chairman, Chief Executive Officer & President Recent Business Experience: became Chairman, Chief Executive Officer on September 13, Committee Memberships: Compensation, Nominating and Governance, Sustainability

Current Head of the Company Alan Mulally Alan Mulally President and Chief Executive Recent Business Experience: President and Chief Executive Officer of Boeing Commercial Airplanes. a fellow of England's Royal Academy of Engineering. Committee Memberships: Finance

Ford Desendent William Clay Ford retired from the Board of Directors effective May 12, 2005.

Recent Trends Better fuel efficientcy Better fuel efficientcy battery electric vehiclebattery electric vehicle MyFord Touch™ (and MyLincoln Touch™) MyFord Touch™ (and MyLincoln Touch™) EcoBoost

Financial Analysis 12 Mo. Price Change: +4% 12 Mo. Price Change: +4% Ford has underperformed the S&P 500 by 9% Ford has underperformed the S&P 500 by 9% Ford stocks In the third Quarter of 2012 Ford report revenue of $32.1 billion for the quarter, down by 2.9% from last year's figure of $33.05 billion. The P/E ratio for Ford is 2.3, below the industry average of 7.29 Ford reported profit of $1.63 billion during the third quarter, down 1.2% from last year's figures.

Company Performance Major Recalls Major Recalls Ford Escapes Ford Escapes 12/7/12 Ford recalls more than 19, Fusion models in the U.S. due to faulty headlamps. 12/7/12 Ford recalls more than 19, Fusion models in the U.S. due to faulty headlamps. Ford sales in China surged 56% to 67,505 vehicles in November. Ford sales in China surged 56% to 67,505 vehicles in November. Two Ford hybrid models fall well short of the automaker's fuel economy claims. Two Ford hybrid models fall well short of the automaker's fuel economy claims.

Good Time to Invest? Although they have strong sales, they have underperformed the market in price and P/E ratio. Although they have strong sales, they have underperformed the market in price and P/E ratio. They face stiff competition from rival auto makers They face stiff competition from rival auto makers Currently facing a number of technical challenges Currently facing a number of technical challenges

Recommendation Trends This Month Last Month Two Months Ago Strong Buy BuyHold

Sources hub/board-of-directors-801p hub/board-of-directors-801p hub/board-of-directors-801p hub/board-of-directors-801p results?x=0&y=0&searchtext=recent+trends+in+ford results?x=0&y=0&searchtext=recent+trends+in+ford results?x=0&y=0&searchtext=recent+trends+in+ford results?x=0&y=0&searchtext=recent+trends+in+ford /economy-products-smart /economy-products-smart /economy-products-smart /economy-products-smart /issues-climate-plan-partnerships /issues-climate-plan-partnerships /issues-climate-plan-partnerships /issues-climate-plan-partnerships Ehl6Khxs Ehl6Khxs Ehl6Khxs Ehl6Khxs sales-surge-56-in-november sales-surge-56-in-november sales-surge-56-in-november sales-surge-56-in-november hybrids-mpg-consumer-reports.htm?ven=investopediacp hybrids-mpg-consumer-reports.htm?ven=investopediacp hybrids-mpg-consumer-reports.htm?ven=investopediacp hybrids-mpg-consumer-reports.htm?ven=investopediacp

Sources (cont.) ordlogo.phphttp:// ordlogo.php ompany-milestones-newshttp://corporate.ford.com/ourcompany/heritage/c ompany-milestones-news Motor_Companyhttp://en.wikipedia.org/wiki/History_of_Ford_ Motor_Company entries/dt13as.htmlhttp:// entries/dt13as.html yst+Opinion yst+Opinion yst+Opinion yst+Opinion