LOS ANGELES WORLD AIRPORTS 2010 REGIONAL STRATEGIC PLAN October 19, 2009.

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Presentation transcript:

LOS ANGELES WORLD AIRPORTS 2010 REGIONAL STRATEGIC PLAN October 19, 2009

REGIONALIZATION PROGAM GOALS Air Passenger Target Market: Develop a new, stable passenger market segment. Air Service Development: Attract new air carriers and increase service for existing carriers. Regional Aviation Stakeholder Strategic Partnerships: Develop strategic partnerships with other regional aviation stakeholders to coordinate political support and funding strategies. Palmdale Airport Update

3 3 AIR PASSENGER DEVELOPMENT Develop a new, sustainable Ontario passenger market segment targeting the Disney Resort tourist market as well as the north Orange County – Inland Empire resident passenger market.

4 4 JWA PASSENGER TRIP ORIGINS -Metrolink Station on Orange County Line -Planned Bristol/State College Bus Rapid Transit Line -I-Shuttle -Transit Corridor Boundary Disney Resort 1.3 MAP

5 5 Passenger Trip Origins by Zip Code Disney Resort 1.8 MAP

6 April ANAHEIM – DISNEY RESORT AREA ARTIC Anaheim Regional Transportation Intermodal Center “Airport Without Runways”

77 JWA PAX – RESIDENTS/VISITORS 97% 90%

88 JWA PAX – AIRPORT TRANSIT MODE 73% 56%

99 TRAVEL TIMES TO DISNEY RESORT AirportMileage Travel Time (minutes) John Wayne Airport LAX Ontario International Airport Long Beach Airport

10 AIR PASSENGER INCENTIVES

11 AIR PASSENGER INCENTIVES Financial Incentives: Price Break on Disney Tickets Air Ticket Rebates Rebates on Hotel Rooms Non-Financial Incentives Early Entrance into Disney Park Preferred Event Seating Ground Transportation Connections FlyAway between ONT and Disney Resort Through-Ticketing – Air Service and Ground Transit Seamless Travel Connections – baggage handling

12 AIR PASSENGER INCENTIVES ROCKFORD AIRPORT: Sign up today for MilesAhead and receive savings and a $25 Travel Certificate good to any destination from RFD! FREQUENT FLYER AWARD PROGRAM CARRIER AWARD PROGRAMS Double miles between Ontario and new route destinations First Class Upgrades

AIR SERVICE DEVELOPMENT  Increase the number of cities with nonstop service from ONT Focus on markets in Western U.S. – particularly important to support a marketing partnership with the Disneyland Resort  Disneyland Resort’s marketing/sales focus is in Western U.S. Focus on increasing air service to markets that would distinguish ONT’s air service profile from other SoCal satellite airports  9 of the 17 cities with nonstop service from ONT have service from every other SoCal airport; this creates “micro-markets”  ONT needs air service to markets in which it would truly offer an “airport alternative to LAX”  EXAMPLE: During period of ExpressJet service to Western U.S. markets, ONT capture 22% of passenger demand; without nonstop service, ONT share fell to 10%

14 AIR SERVICE DEVELOPMENT  Attract airlines to provide nonstop service to major Eastern U.S. destinations Return of Chicago (Midway) service is a good start Resumption of service to New York City and Minneapolis/St. Paul Nonstop service to points with little or no nonstop service from other SoCal satellite airports (e.g., Boston, Philadelphia)  Continue effort to recruit additional air service to Mexico and Canada  Continue discussions with airlines interested in “mini- hub” concept at ONT – the “ExpressJet-plus” model

STRATEGIC PARTNERSHIPS Develop strategic partnerships with other regional aviation stakeholders including key public agencies and private business to coordinate political support and funding strategies.

STRATEGIC PARTNERSHIPS Purpose: Political Influence Funding Strategies Financial and In-Kind Contributions Appropriate Project Design and Operation

STRATEGIC PARTNERSHIPS Public Agencies: Orange County Cities City of Anaheim – ARTIC City of Ontario SCAG Private Sector: Disney Anaheim Visitors and Convention Bureau Ontario Chamber of Commerce

NEXT STEPS: 2010 REGIONAL AVIATION STRATEGY Develop Budget Requirements and Funding Plan Execute Cooperative Agreements with Key Agencies Implement Plan and Track Performance