kasbtv.com Starting a Global eBiz in Pakistan: Opportunities & Challenges Altaf H. Khan

kasbtv.com Overview Global eBusiness? Based in Pakistan? Selection process New product, technology, business model development Risk/rewards

kasbtv.com Overview Global eBusiness? Based in Pakistan? Selection process New product, technology, business model development Risk/rewards Originating the idea Assembling a team Writing the biz plan Raising capital Execution phase Improving the odds Wrap-up

kasbtv.com eBussiness? A business which leverages the Internet

kasbtv.com Global eBusiness? An eBusiness focusing on one or more of the following markets: –North America –Europe –Asia

kasbtv.com Based in Pakistan? Emotional reason? Sound business reasons? – HR quantity & cost – Infrastructure quality & cost

kasbtv.com Many Possibilities Professional Training IT-enabled, remote services Custom software development New technology, product, business model development

kasbtv.com Which Sector is Right for You? DimensionTrainingRemoteCustomProducts Market size Competitive advantage Leadership Experienced professionals Junior professionals Training Telecom Distribution channels Buildings Initial investment Returns Payback period Ease of exit Scalability Diversification opportunities Sustainability

kasbtv.com New Prod, Tech, Biz Model Dev New Products –Video ICQ Disruptive Technologies –Multimedia search engine Novel Business Models –eTransaction enablement w/o credit cards

kasbtv.com Risks Empirical evidence points towards low rate of success You are developing something that will come to market 1-5 yrs down the road. During that time: –The targeted market may disappear –Someone may come up with the same product, first! Your projections may be based on incorrect assumptions

kasbtv.com Rewards Recognition among your peers Immense wealth & fame

kasbtv.com The First Step? Originate an idea that is: –New, unique, novel –Addresses an unbounded market –Has a built-in barrier to entry

kasbtv.com The Next Step? Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis A concise summary of the entire business plan

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis Background info about the company, including capital structure

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis What will the company provide its customers? How will customers benefit from the company's product/ services compared to what they currently use/have?

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis How many potential customers benefit from the company's product/ services compared to what they currently use/have? Growth rate? Marketing strategy?

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis Who are the key competitors? In what areas are you stronger/weaker than them? Are there barriers to entry that can stop others enter the market?

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis How will the business plan be implemented? Strategies? Timeline? Budget? Tactics? Alliances?

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis Who are the people in the company? What experience, track record, expertise do they bring?

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis How much does the company require to implement the plan? How does the company value itself to investors? Expected burn-rate?

kasbtv.com Contents of the Biz Plan Write the biz plan that includes: 1.Executive summary 2.Company description 3.Product/service 4.Market analysis 5.Competitive analysis 6.Execution of biz plan 7.Management team 8.Capital requirements 9.Financial analysis Financial projections, including cash-flow analysis

kasbtv.com Assembling the Team Key characteristics to look for: –Do they share your vision, values? –Are they flexible about their roles? –Are they energetic, persistent? –Do they work with a sense of urgency?

kasbtv.com Assembling the Team Key characteristics to look for: –Do they share your vision, values? –Are they flexible about their roles? –Are they energetic, persistent? –Do they work with a sense of urgency? How to find them? –Through your network –Through the networks of your investors

kasbtv.com Raising Capital Things to look for in investors: –Their track record –Their contacts –Their people

kasbtv.com Raising Capital Things to look for in investors: –Their track record –Their contacts –Their people They will bite if you have, –An innovative idea –A huge market –A reasonable execution strategy –A persistent, energetic, smart team

kasbtv.com Execution Successful marketing is critical Be business-driven, not technology-driven Stay focused on your business objective Be flexible; change your biz plan, if required Create a high-energy organizational culture Outsource non-core tasks Actively seek value-adding partners & affiliates Focus on the customer

kasbtv.com Summary Originate a unique idea Write a compelling business plan Assemble a team Raise capital Execute

kasbtv.com Improving the Odds Build an unfair advantage Write a compelling marketing plan Assemble a great team Raise smart capital Found value-adding partnerships/affiliations Outsource non-core activities