© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. PowerPoint Presentation by Charlie Cook, The University of West Alabama The Location Plan PART 3 Developing the New Venture Business Plan

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–2 1.Describe the five key factors in locating a brick-and- mortar startup. 2.Discuss the challenges of designing and equipping a physical facility. 3.Understand both the attraction and the challenges of creating a home-based startup. 4.Understand the potential benefits of locating a startup on the Internet. Looking Ahead After studying this chapter, you should be able to:

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–3 Locating the Brick-and-Mortar Startup Brick-and-Mortar StoreBrick-and-Mortar Store  The traditional physical store from which businesses have historically operated. The Importance of the Location DecisionThe Importance of the Location Decision  High cost of constructing a physical location.  Effect of poor location on eventual success of the firm.  Type of business affects the importance of business location to customers.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–4 Exhibit 9.1 Location Options for the Startup

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–5 Exhibit 9.2 Five Key Factors in Determining a Good Business Location

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–6 Other Factors in Selecting a Location Neighbor MixNeighbor Mix  Who’s next door? Security and SafetySecurity and Safety  How safe is the neighborhood? ServicesServices  Is there municipal trash pickup? Past Tenants’ FatePast Tenants’ Fate  What happened to them? The Life-cycle Stage of the AreaThe Life-cycle Stage of the Area  Is the site in the embryonic, mature, or declining stage?

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–7 Selecting a Good Location Customer AccessibilityCustomer Accessibility  Customer convenience (high traffic)  Access by targeted customers (niche market)  Avoidance of shipping costs (local markets) Business Environment ConditionsBusiness Environment Conditions  Climate-related factors  Business environment factors  Presence of established competitors  Regulations, legal requirements and restrictions  Tax structure, exemptions, and incentives

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–8 Selecting a Good Location (cont’d) Availability of ResourcesAvailability of Resources  Nearness to raw materials  Availability of a suitable labor supply  Access to adequate and reliable transportation Personal Preference of the EntrepreneurPersonal Preference of the Entrepreneur  Familiarity with home community environment  Support of entrepreneur by the community  Desire for a particular lifestyle  Contribution to the community

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–9 Key Factors in Selecting a Location Site Availability and CostsSite Availability and Costs  Difficulty of locating a good site  Business incubator: shared space, services, and management assistance for new businesses  Buying: large costs for and commitment required to purchase site outright.  Advantages of leasing:  Avoids a large cash outlay.  Allows the owners to postpone committing to the site before the business becomes a success.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–10 Designing and Equipping the Physical Facilities Design Requirement ChallengesDesign Requirement Challenges  Physical facilities should be of adequate size and accommodation; not too large or too luxurious.  Considerations:  Age/condition of building  Fire hazards  Heating/air conditioning  Entrances and exits  Lighting and restroom facilities  The ideal building meets the functional requirements of the business and projects the appropriate image to customers and the public at large.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–11 Exhibit 9.3 Small Business Owners Choose Buying over Leasing Source: Richard Breeden, “Small Businesses Favor Buying over Leasing,” Wall Street Journal, February 24, 2004, p. B11. Copyright 2004 by Dow Jones & Company, Inc. Reproduced with permission of Dow Jones & Company, Inc. in the format Textbook via Copyright Clearance Center.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–12 Equipping the Physical Facilities Manufacturing EquipmentManufacturing Equipment  General purpose equipment  Serves many functions in the production system –Low purchase cost –Flexible production –Good resale value  Special-purpose equipment  Are designed to serve specialized functions in the production process –Low labor cost – High hourly output – Limited resale value

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–13 Retail Store and Office Equipment RetailRetail  Display racks  Sales counters  Cash registers/ POS systems Business ImageBusiness Image  Luxury/utilitarian customer furnishings  Lighting  Displays  Signage Office EquipmentOffice Equipment  Computers  Fax machines  Copiers and printers  Telephone systems  Filing cabinets

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–14 Locating the Startup in the Entrepreneur’s Home Home-Based BusinessHome-Based Business  A business that maintains its primary facility in the residence of its owner Attraction of a Home-Based BusinessAttraction of a Home-Based Business  Low start-up and overhead costs  Convenience for family and lifestyle  Technology  Advances in office equipment and connectivity allow home-based business to compete with commercial sites.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–15 Exhibit 9.4 Some Common Reasons for Starting a Home-Based Business Source: Adapted from “Potential Reasons for Starting a Home Based Business,” accessed January 13, 2009.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–16 The Challenges of Home-Based Businesses Business ImageBusiness Image  A professional business image is difficult to maintain in a home environment. Legal ConsiderationsLegal Considerations  Local laws and zoning ordinances prohibit many types of home-based businesses. Family and Business ConflictsFamily and Business Conflicts  The need to observe regular business hours and establish spatial boundaries (specific work areas) to avoid distractions.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–17 Exhibit 9.5 The Challenges of Home-Based Businesses

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–18 Locating the Startup on the Internet E-CommerceE-Commerce  The paperless exchange of business information via the Internet. Benefits of E-Commerce to StartupsBenefits of E-Commerce to Startups  Allows for competition with larger firms in larger markets.  Helps with cash flow problems by compressing the sales cycle.  Builds better customer relationships through better service.  Electronic Customer Relationship Marketing (eCRM)

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–19 Factors Affecting the E-Commerce Choice Technical LimitationsTechnical Limitations  Website development and maintenance costs  Insufficient bandwidth  Upgrading software  Integration of e-commerce with brick-and-mortar operations  Customer access to the Internet and connectivity limitations Non-Technical LimitationsNon-Technical Limitations  Privacy of customer transactions  Customer information security  Inability of customers to touch or try on products

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–20 E-Commerce Business Models Business ModelBusiness Model  A group of shared characteristics, behaviors, and goals that a firm follows in a particular business situation.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–21 Exhibit 9.6 Basic E-Commerce Business Models

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–22 Types of Customers Served Business-to-Business (B2B) ModelBusiness-to-Business (B2B) Model  Sells to business customers electronically.  Facilitates outsourcing Business-to-Consumer (B2C) ModelBusiness-to-Consumer (B2C) Model  Electronic retailing to final customers; resulting in disintermediation (bypassing middlemen).  Advantages of 24/7 E-Tailing:  User convenience in all-hours access to products and services  Immediate completion of transactions Auction SitesAuction Sites  Web-based businesses offering participants the ability to list products for bidding.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–23 Exhibit 9.7 Selling Your Item on eBay Step 1:Register as an eBay member, which is free of charge. Step 2:Sign up to accept electronic payments, which is required. Step 3:Research your items and rules of play; eBay provides information for both. Step 4:Create a listing for the item to be offered for sale. Step 5:Check your listing to see how bidding is going. Step 6:Wrap up your sale with the buyer. Source: Adapted from accessed January 5, 2009.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–24 Exhibit 9.8 Top 10 Online Auction Sites 1.eBay 2.uBid 3.Bidz.com 4.Overstock.com 5.Amazon 6.OnlineAuction.com 7.WeBidz Auctions 8.Auction-Warehouse 9.ePier 10.It’s Gotta Go Source: accessed January 5, 2009.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–25 Nature of Online Presence Content-Based ModelContent-Based Model  The Web site provides information but not the ability to buy or sell products and services. Information-Based ModelInformation-Based Model  The website provides information about a business, its products, and other related matters but doesn’t charge for its use. Transaction-Based ModelTransaction-Based Model  The Web site provides a mechanism for buying or selling products or services.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–26 Internet-Based Businesses and the Part-Time Startup Advantage Advantages of Part-Time StartupAdvantages of Part-Time Startup  Income keeps flowing, not interrupted if venture fails  Flexibility and lower costs of launching startup  Reduces risk of transition to entrepreneurial life Disadvantages of Part-Time StartupDisadvantages of Part-Time Startup  Need to find suitable location for growing venture.  Involvement with startup conflicts with personal life  Risk of failure of startup after leaving present job

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. 9–27 Key Terms brick-and-mortar store brick-and-mortar store enterprise zones enterprise zones business incubator business incubator general-purpose equipment general-purpose equipment special-purpose equipment special-purpose equipment home-based business home-based business zoning ordinances zoning ordinances e-commerce e-commerce Electronic Customer Relationship Marketing (eCRM) Electronic Customer Relationship Marketing (eCRM) business model business model business-to-business (B2B) model business-to-business (B2B) model business-to-consumer (B2C) model business-to-consumer (B2C) model 24/7 e-tailing 24/7 e-tailing disintermediation disintermediation auction sites auction sites content/information-based model content/information-based model transaction-based model transaction-based model