BRAND TWITTER ACTIVITY REVIEW JAMES TAYLOR: | Tel: +44 (0) March 2012

© 2012 Brandwatch | Brand Twitter Activity

Of 258 monitored brands, 23 had no account or never tweeted © 2012 Brandwatch | brands (about half) tweeted 50 times per week or more. In 2011, 16% of monitored brands did not tweet compared to 9% in 2012

Brands that do not use Twitter include Apple and 3 Mobile © 2012 Brandwatch | Brand(Lack of) Activity AldiNever tweeted AppleNo Account BootsNo Account BordersNo Account BurtonNo Account Circuit cityVery Infrequent updates Freedom2surfNo Account PrimarkNo Account PrudentialNever tweeted Southern WaterNever tweeted 3 MobileNever tweeted

The majority of Brands use Twitter for both broadcast and engagement © 2012 Brandwatch | 75% BOTH BROADCAST AND ENGAGEMENT 9% NO ACCOUNT OR ACTIVITY 13% BROADCAST ONLY 3% ENGAGEMENT ONLY

While the majority of brands have just one Twitter account, around 35% have more than one. © 2012 Brandwatch | National Rail had the most Twitter accounts (27), each of them covering a different region.

More and more brands have made the decision to use more than one Twitter account. © 2012 Brandwatch | The proportion of brands using multiple accounts has increased five-fold. The majority of Brands still use just one account, but this figure is shrinking 9% NO ACCOUNT OR ACTIVITY 35% MULTIPLE ACCOUNTS 56% ONE ACCOUNT 16% NO ACCOUNT OR ACTIVITY 7% MULTIPLE ACCOUNTS 77% ONE ACCOUNT

Brand accounts are tweeting less frequently on average, than they were in 2011 © 2012 Brandwatch | In 2011, half of the monitored brands tweeted fewer than 19 times per week. In 2012, half tweeted fewer than 7 times per week.

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