Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor
EITHER/OR Strategies for Persuasive Writing
E »Everyone is doing this or buying this; a.k.a. the bandwagon technique.
I »Intelligent people buy into this (appeal to intellect).
T »This is good for you or someone you know.
H »Happiness will come for you or someone you know.
E »Every reasonable person would agree (appeal to common sense).
R »Right-this is your right.
O »Opinion of an expert - he/she says its a good idea or product.
R »Responsibility - this is your responsibility.