Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor.

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Presentation transcript:

Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor

EITHER/OR Strategies for Persuasive Writing

E »Everyone is doing this or buying this; a.k.a. the bandwagon technique.

I »Intelligent people buy into this (appeal to intellect).

T »This is good for you or someone you know.

H »Happiness will come for you or someone you know.

E »Every reasonable person would agree (appeal to common sense).

R »Right-this is your right.

O »Opinion of an expert - he/she says its a good idea or product.

R »Responsibility - this is your responsibility.

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