© VGROUP CASE STUDY — Fox & Rose Luxury Clothing Retailer Fashioning a new ecommerce brand

_ © VGROUP CASE STUDY Fox & Rose Luxury Online Clothing Retailer Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales. BRAND POSITIONING LOGO & VISUAL IDENTITY PACKAGING PRINT MANAGEMENT ECOMMERCE WEBSITE DESIGN PHOTOGRAPHY & ART DIRECTION VIDEO ART DIRECTION

_ © VGROUP CASE STUDY Fox & Rose Logo design

_ © VGROUP CASE STUDY Fox & Rose Stationery

_ © VGROUP CASE STUDY Fox & Rose Packaging

_ © VGROUP CASE STUDY Fox & Rose Packaging _

_ © VGROUP CASE STUDY Fox & Rose Website design Visit website >

_ © VGROUP CASE STUDY Fox & Rose Website design

_ © VGROUP CASE STUDY Fox & Rose Website design 9 The website has been created to include some rather powerful functions. To make product finding easier and more interesting, users can shop by item, size, designer or even by personality (Fox – playful, teasing, spirited, seductive or Rose – elegant, beautiful, delicate, intriguing.) As lingerie can be quite difficult to display we decided the most effective way to show the product off would be to photograph the items in a number of ways. The items were first shot on a light box to highlight the detail of the pieces. We then captured video footage of the model walking as well as static shots of the model from different angles, enabling the user to see the product and materials to full effect.

_ © VGROUP CASE STUDY Fox & Rose Website design 10 The site is supported with an informative blog and member's club which really highlights the passion Fox and Rose have for fashion-led lingerie. A Designer Spotlight section also provides further information on each designer, the collections and why they had been picked for inclusion, emphasising exclusivity. The Fox and Rose website offers a one page checkout, with dynamic sections, allowing you to amend and check details easily without back and forward buttons or loss of information

_ © VGROUP CASE STUDY Fox & Rose Luxury Online Clothing Retailer From the outset VGROUP took the care to carefully understand the concept behind Fox & Rose and the brand values and experience we wanted to create. After several exploratory meetings they quickly came up with a solution which aligned with our vision for the brand. They developed it further in all aspects from print to web and packaging. Design of the website was professional, quick and considered. The end result is both an extremely attractive and usable intuitive ecommerce site. I believe the quality of VGROUP's work has been a key contributor to the success of Fox & Rose thus far. Alexandra Miro Director Fox & Rose

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