Organisational Greening of an SME Ronan Brunton SealEco Ltd.

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Presentation transcript:

Organisational Greening of an SME Ronan Brunton SealEco Ltd

Organisational Greening of an SME Part of large construction products manufacturer Engaged in ‘eco-friendly’ systems for competitive advantage Realisation that what’s required is a paradigm shift in strategic thinking Personal Experience

Organisational Greening of an SME  Motivation  Commitment  Implementation Greening an organisation is a phased process

Organisational Greening of an SME Managers need to Be knowledgeable of greening processes Communicate and educate Implement change Be green champions Management is the key driver

Organisational Greening of an SME Take a holistic approach to the subject Recruit key employees with some understanding of sustainability Commit to and implement a greening strategy Avoid greenwashing How do SME’s improve their sustainability profile?