Branding Power MARKET LEADER IN LICENSING. Sperling Enterprises is a 100% Australian owned family company that commenced trading in 1971. Over the past.

Slides:



Advertisements
Similar presentations
UNIT C THE BUSINESS OF FASHION 3.03 Identify the types of fashion retailers.
Advertisements

Samling Elegant Living The Flooring Supplier You Can Partner With! Date: April 18, 2011.
Company Name/Logo Name of Founder/Owner MGT 487 May 2014.
INTEGRATE YOUR CONTENT, CONTEXT, AND INFRASTRUCTURES
COMPANY OVERVIEW FEBRUARY AGENDA Corporate Structure Who We Are Facilities & Capabilities What We Are Known For Portfolio – Bacchus Cowboy Range.
By: Leigh Blackmon, Justin Napier, Sara Ratliff, and Brian Roundtree
Manufacturing: State of the Industry and Workforce Development relative to Western NSW.
July 15 – 17, 2009 Antigua and Barbuda CARICOM REGIONAL SYMPOSIUM ON SERVICES ‘Services – A Roadmap to the Future’
Fashion Products and Planning
Design Within Reach bringing the best in modern design to the public By: Megan Elbert Julie Lehnert Mindy Lewis.
All Out case Study. Background All Out launched in April 1990 in Mumbai. All Out is a Liquid Vaporizers introduced by Karamchand Appliances Private Limited.
ABOUT ROBERT WAYNE FOOTWEAR Robert Wayne Footwear started as a single store operation with only one employee in the trendy Melrose area of Los Angeles.
Copyright 2006 – Biz/ed The Retail Travel Environment BTEC National Travel and Tourism.
Tutor2u ™ GCSE Business Studies Revision Presentations 2004 Growing a Business.
UNIT A COURSE ORIENTATION
Distribution BMI 3C Marketing.
INTRODUCTION TO BUSINESS & MARKETING Marketing Concept & Mix.
Operations Management
Edition Vitale and Giglierano Chapter 2 Classifying Customers, Organizations, and Markets Prepared by John T. Drea, Western Illinois University.
DESIGNER DESK ACCESSORIES Developing a Marketing Plan.
UNIT 3 – MARKETING Unit 3.03 Price and Distribute Products.
Products, Services & Brands Chapter: 8 Lec: 7b. Product Line Decisions Product Line A group of products that are closely related because they function.
MANHEIM Local Government Association of South Australia 2011 Roads & Works Conference.
Case Study Part 2 Closing The Gap?
Multinational Strategies Chapter 5, pages
 Product planning involves making decisions about the features and services of a product or idea that will help sell that product.  The product mix.
Chapter 30 product planning Section 30.1 Product Development
Category Management
Product Positioning. POSITION IN THE MARKET The location of a product or service alongside key competitors in the mind of the consumer The way customers.
Make Your Mark HALO Branded Solutions We will achieve your promotional objectives! Any combination of our online... Or offline services will provide.
Product, Services, and Branding Strategy Chapter 8.
Opening PowerPoint 1.03 Identify the scope and importance of the fashion industry to our economy.
Smart Start What is the difference between fashion/commodity/seasonal products?
Section 30.1 Product Development Chapter 30 product planning Section 30.2 Sustaining Product Sales.
Anthony Young 3/1/2010.  Marketing function  Identifies products and their source and differentiates them from all other products.  Day Chocolate Co.
Lauren Knott, Brian Taylor, Kelsey Baker
Enterprise and Entrepreneurs. What makes a good business person? Write a list of 5 things you think make a good business person, it could be a personal.
The first step in developing a marketing strategy is to understand your customers, enabling reaction to their changing needs and the changing dynamics.
 1. Target audience  2. Brand image  3. Name  4. Positioning  5. Packaging  6. Slogan.
Or the 4 Ps of marketing.  The marketing mix or 4 Ps of marketing: ◦ Price ◦ Product ◦ Promotion ◦ Place  Decisions about these are based on the results.
Feasibility Presentation Brooke Palmiter & Stephanie Young.
Competitive Images & The Role of Marketing Tuesday, November 23.
H&M also called Hennes Mauritz is Swedish clothing company created in 1947 by Erling Persson. This company makes its products in China and Bangladesh.
Starter Activity What does the term ‘competitive advantage’ mean?
Chapter 4 Sales settings
Copyright © 2007 McGraw-Hill Ryerson Limited
Theme 1: Marketing & People
KOTHARI GENERAL TRADING LLC
Chapter 17 – The Marketing Plan & Evaluation of Performance
Introduction:-  is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while.
Australia Automotive Aftermarket Analysis: Ken Research.
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
3.04 – Forms of Branding.
20 Inch Staggered Chrome Rims
Retail Institutions by Ownership
Sign Here: Licensing for Profit
3.04 – Forms of Branding.
UNIT A COURSE ORIENTATION
Tech Accessories.
Branding.
Automotive Industry  Proximity to existing and new productions facilities of OEM and Tier 1 companies  Traditions and expertise in the industry, two.
Rolls-Royce Wraith Enjoy a new kind of luxurious with the all new Rolls-Royce Wraith. With standardized features such as hand stitched Italian leather.
Reading Stock Quotes Investing Part 2
Presentation transcript:

Branding Power MARKET LEADER IN LICENSING

Sperling Enterprises is a 100% Australian owned family company that commenced trading in Over the past 37 years our company has grown to employ over 70 people at our three premises in Sydney. Our core business is manufacturing and importing automotive accessories and car seat covers in particular. We are the undisputed market leader selling over half a million pairs of seat covers through stores such as Kmart, Target, Big W and Supercheap on a national basis as well as regional chains and stand alone stores. In all we have our products sold in over 1000 outlets throughout Australia. Our vertically integrated manufacturing operations ensure that we control quality and costs throughout the production process. The end result is competitively priced seat covers that are worthy of bearing any logo or trademark.

Once again a key feature of our success has been bringing innovative and fashionable designs to an area which has been dominated by "boring" fabrics. Sperling Enterprises has the production facilities, marketing expertise, and customer base to make sure that any product we take on has the maximum chance of success.

Seat covers Seat covers Steering wheel covers Steering wheel covers Seat belt comforts Seat belt comforts Steering wheel locks Steering wheel locks Sun shades Sun shades Car mats Car mats Pets accessories Pets accessories Ironing board covers Ironing board covers Bathroom accessories Bathroom accessories Picnic rugs Picnic rugs Other products Other products The Range