Marketing on a Shoestring Sally Glick-Chief Marketing Officer Sobel & Co.

Todays Agenda Define shoestring marketing Categorize shoestring tactics Share some real world best practices

Define Shoestring Marketing Activities with little hard costs attached Tactics that require an investment of time Initiatives selected for their potential ROI Spend your time/dollars where they will do the most good

Marketing Tactics on a Budget Seminars and Public Speaking Public Relations Web sites/blogs alerts/newsletters Trade shows Networking

Seminars and Public Speaking Demonstrates expertise Encourages face time Allows for strategic alliances Team up with a law firm or CPA firm Spreads your reputation to new markets Lorman Educational Programs Chambers of Commerce

Public Relations Being quoted has no direct costs Demonstrates credibility (third party objectivity) Conduct a survey Utilize press releases and pitches Establishes you as a resource NIBIZ Published articles can be reprinted Commerce Magazine

Web sites and Blogs Interactive Informative Sticky-ness Engaging Valuable

E-alerts and Newsletters Enables the delivery of timely information Has no print or postage costs Builds name awareness Requires attention and determination Customer specific Just for vendors

Trade Shows Targeted, appropriate audience Wrong audience – or right? Personal connections Who is at the booth? A platform to distribute information Demonstrations Speaking opportunities at sessions Collect cards for follow up Who is making time?

Networking Show your interest Make strong connections How do you follow up? Help others Are you a resource? Establish reputation for excellence Join targeted groups CIANJ Chamber of Commerce NRBP

Contact Me! Sally Glick, Chief Marketing Officer Sobel & Co. 293 Eisenhower Parkway Livingston, NJ