SCORE Counselors to Americas Small Business Helping Small Businesses Succeed Since 1964 SCORE Chapter 255 Ventura County 2011

SCORE Counselors to Americas Small Business WHO WE ARE SCORE is a national non-profit association dedicated to educating entrepreneurs and counseling, mentoring and supporting small businesses SCORE is a resource partner of the SBA consisting of 10,500 volunteer counselors in 389 chapters nationwide SCORE Chapter 255 Ventura County 2011

SCORE Counselors to Americas Small Business SCORE has helped over 7.8 million businesses nationally since 1964 – over 45 years In 2009 alone, SCORE helped clients start over 68,000 new businesses SCORE mentored nearly 180,000 small business owners Grossed $38 billion in 2009 Because of Scores help were projected to grow to $54 billion in 2010 SCORE Chapter 255 Ventura County 2011

SCORE Counselors to Americas Small Business Ventura County SCORE We will celebrate our 40th year Membership includes – 41 active, semi-retired and retired business owners and executives Over 600 years of combined business experience SCORE Chapter 255 Ventura County 2011

SCORE Counselors to Americas Small Business Counselors expertise Website Design and Online Expertise Website Design and Online Expertise Marketing Plan and Sales Strategy Marketing Plan and Sales Strategy Accounting and Financial Planners Accounting and Financial Planners Attorneys – Business Structure – Idea Protection – Intellectual properties Attorneys – Business Structure – Idea Protection – Intellectual properties Business Start up and Management Business Start up and Management Making businesses more profitable Making businesses more profitable Human resources Human resources SCORE Chapter 255 Ventura County 2011

SCORE Counselors to Americas Small Business WHAT WE DO SCORE provides unlimited - Free counseling, mentoring and advice to both existing business owners and those wanting to start a new venture. face-to-face, in person, on-line totally confidential – code of ethics SCORE Chapter 255 Ventura County 2011

FREE Counseling Locations Held at the Chamber of Commerce at: Oxnard Ventura Thousand Oaks Moorpark Malibu Westlake Village Camarillo Simi Valley

SCORE Counselors to Americas Small Business VENTURA COUNTY CHAPTER WORKSHOPS – for new and existing businesses Fall, Spring and Summer Sessions Fall, Spring and Summer Sessions Saturdays 8:30 to 3:00 – 7 hours Saturdays 8:30 to 3:00 – 7 hours Evening sessions 6 to 9 pm – 3 hours Evening sessions 6 to 9 pm – 3 hours SCORE Chapter 255 Ventura County 2011

SCORE WORKSHOPS SATURDAY WORKSHOPS Workshop # 1 - Start a new successful business Workshop # 1 - Start a new successful business FOR NEW AND EXISTING BUSINESSES Workshop #2 A & B - Marketing Plan and Sales strategy Workshop #2 A & B - Marketing Plan and Sales strategy Workshop #3 – Financial and cash management Workshop #3 – Financial and cash management Workshop # 4 - Build a better business plan Workshop # 4 - Build a better business plan Workshop # 5 – Managing, growing and operating your business to be more profitable Workshop # 5 – Managing, growing and operating your business to be more profitable Workshop # 6 A & B– Internet – web design and Workshop # 6 A & B– Internet – web design and e-marketing e-marketing

SCORE WORKSHOPS EVENING WORKSHOPS - General How to buy and sell a business – franchise How to buy and sell a business – franchise Marketing action plan and development Marketing action plan and development Two nights Two nights Networking your business Networking your business Building your brand and a competitive edge Building your brand and a competitive edge Business action plan creation and writing Business action plan creation and writing Two nights Two nights QuickBooks QuickBooks

SCORE WORKSHOPS EVENING WORKSHOPS – Legal Employee vs. Independent contractor and Terminating an employee Employee vs. Independent contractor and Terminating an employee Wage and hour laws and regulations Wage and hour laws and regulations Sexual Harassment – not statutory Sexual Harassment – not statutory Exit Strategies, Succession Planning and Estate planning for business owners Exit Strategies, Succession Planning and Estate planning for business owners Contracts and effective collections Contracts and effective collections Business Ethics Business Ethics

SCORE Counselors to Americas Small Business VENTURA COUNTY CHAPTER Website: Website: Phone: (805) Phone: (805) SCORE offices are in Oxnard and Westlake Village SCORE offices are in Oxnard and Westlake Village National website: National website: SCORE Chapter 255 Ventura County 2011

SCORE WORKSHOPS WORKSHOP # 1 START, GROW AND SUCCEED Basic steps for a start up Basic steps for a start up Research the idea – concept Research the idea – concept Acquire the necessary permits Acquire the necessary permits How much money do you need? How much money do you need? Basics of Marketing, Sales, financials, Business Plan, and employees relations Basics of Marketing, Sales, financials, Business Plan, and employees relations Choosing a legal structure Choosing a legal structure Protecting your Intellectual Property Protecting your Intellectual Property

SCORE WORKSHOPS WORKSHOP # 2 A THE MARKETING PLAN (FIRST SESSION ) What is a Marketing Plan? What is a Marketing Plan? Understanding the process Understanding the process Identifying your customer and how to reach him. Identifying your customer and how to reach him. Selling Techniques – Selling Techniques – Features and benefits Features and benefits

SCORE WORKSHOPS WORKSHOP # 2 B MARKETING PLAN 2 B (SECOND SESSION) Sales Forecasting and Planning Pricing Strategy Sales Promotion and Advertising Techniques Guerilla Marketing Selling to different generations Written Objectives, Strategies and Tactics

SCORE WORKSHOPS WORKSHOP # 3 FINANCE AND CASH MANAGEMENT How to prepare and understand Financial Statements – the language of business How to prepare and understand Financial Statements – the language of business Profit and Loss, Balance Sheets, Cash Flow Statements, and Break even analysis Profit and Loss, Balance Sheets, Cash Flow Statements, and Break even analysis Learn what they mean and how to use them Learn what they mean and how to use them How to build a banking relationship How to build a banking relationship Forecasting Forecasting Red Flags Red Flags

SCORE WORKSHOPS WORKSHOP # 4 BUILDING A BETTER BUSINESS PLAN New and existing businesses New and existing businesses Why have a plan? Why have a plan? Business Goals and Strategies Business Goals and Strategies Brings together all the other workshops Brings together all the other workshops Workbook – actually start or update your plan - Workbook – actually start or update your plan -

SCORE WORKSHOPS WORKSHOP # 5 CONTROL, MONITOR, MANAGE AND IMPROVE YOUR BUSINESS PROFITS Leadership and management styles Leadership and management styles Computer systems and reports and how to use them to control and grow your business Computer systems and reports and how to use them to control and grow your business Hiring and firing techniques Hiring and firing techniques Organizational structure Organizational structure Time Management Time Management

SCORE WORKSHOPS WORKSHOP # 6 WEBSITE DESIGN AND MARKETING STRATEGIES (IN 2 PARTS) Does and donts of a good website Does and donts of a good website Using your website for marketing and sales Using your website for marketing and sales Keywords and their importance Keywords and their importance Converting traffic into sales Converting traffic into sales Effective SEO techniques Effective SEO techniques Twitter and Facebook – social marketing Twitter and Facebook – social marketing