4 Practical Steps to Social Media Success North Fulton Council PTAs Presented By: Cheryl Musial, Chief Strategy Officer

About Mopdog Creative + Strategy Formed in 1990 Recipient of numerous design and civic awards – Top 25 Small Business of the Year for the past nine years – Business Community Service Recognition Award – In-Kind Service Award, The Center for Family Resources – Playmaker Award, Theatre In The Square – Gold, Silver and Bronze awards for brand image, campaign development and graphic design. Full range of marketing and strategy expertise Clients local, national and global PTA and Foundation involvement 48% 18% 5% 15%

Social Media Explained Twitter: I am eating a donut Facebook: I like donuts Instagram: Here’s a vintage photo of my donut YouTube: Here I am, eating a donut LinkedIn: My skills include donut eating Pinterest: Here is a donut recipe Google+: I am a Google employee who eats donuts

Current Social Media Channels Please select the social media channels your local organization is utilizing to engage your members/partners: (select all that apply) 48% 18% 5% 15%

Key Social Media/Messaging Challenges We need to get the information out to ALL parents Difficulty in gaining lists/contact information Identifying a “communications champion” – Content development – Channel set up – Sending/Managing all of the channels Tracking engagement No one person uses the same source for their information Apathy – not all signed up 48% 18% 5% 15%

#1: Know Who You Are What is your persona? What do you do? Why does it matter? Clear, concise messages - One idea, keep uncluttered Content vs. context

#2: Know What You Are Trying to Accomplish Outline your messaging goals What plan or opportunity are you trying to address? How do you know you have reached your goal? – Engagement, followers

#3: Know Who You Are Trying to Reach Understand the audience How does your audience like to be reached? Craft a directed message

#4: Have the Right Tools Determine social media outlets Create content and visibility calendars Think “quality over quantity”

Tools to Manage Social Media/Messaging Bitly: – shortens links that are posted to your social media accounts, which keeps them neat and clean. – Real time-analytics, bookmarking your favorite sites and pages and having the ability to track clicks. – Works across multiple platforms, such as Twitter and Facebook – Free!! 48% 18% 5% 15%

Tools to Manage Social Media/Messaging HootSuite: – most popular social media management tool – execute campaigns across multiple social networks from one web-based dashboard – manage social media, track conversations, and measure campaign results – custom built-in analytics system and the capability to schedule posts on all platforms. – free & pro ($8.99 per month) versions 48% 18% 15%

Tools to Manage Social Media/Messaging WordPress: – Social media sharing offered by the plugin includes all major social sharing providers like Facebook, Twitter, Google+, reddit, Pinterest, tumblr, LinkedIn and even . – It will show social buttons that your users can click to share – Auto publish to social media networks – Texting push out plugin 48% 18% 5% 15%

Other Platforms Social Media/Messaging Google+: – improve search ranking, enhance visibility and build business relationships. These three things are like the social media trifecta 48% 18% 5% 15%

Sample Content Calendar

mopdog.com