Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60 Permission is granted to health and nutrition professionals to reproduce for nonprofit educational purposes © 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

The Issue: Childhood Obesity 2 …this could be the first American generation with a shorter life expectancy than their parents It’s Serious, But Solvable. Today’s Youth are Overweight and Undernourished. Overweight Kids Often Become Overweight Adults

The Solution: Begins with Schools America’s schools reach over 55 million kids a day, 180 days a year 1,2 30 million school lunches served every day Research shows that good nutrition and physical activity positively affects academic achievement Up to 50% of daily energy intake consumed at school National Center for Education Statistics. Digest of Education Statistics: (Accessed October 4, 2010) 2 Education Commission of the States. Number of Instructional Days/Hours in the School Year: Updated June (Accessed October 4, 2010) 3 Children's Diets in the Mid-1990's: Dietary Intake and Its Relationship with School Meal Participation, USDA, (Accessed Oct 4, 2010)

Health Partners Health Partners Business Partners Business Partners

5 Guiding Principles Supported by Leading Health Organizations

Fuel Up to Play 60 Goals Students are motivated to make better food choices – such as fruits, vegetables, whole grains and low-fat and fat-free dairy – and be more physically active before, during and after school Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity 6

What Makes Fuel Up to Play 60 Unique? Youth Involved A Comprehensive Approach Powerful Partners 7 Customization National Issues, Local Solutions Massive Reach

Program Advisors Sign-up Get FREE activation kit Students Spread the word Students and Program Advisors Plan healthy eating Physical activity “plays” Students and Program Advisors Identify opportunities Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life 8

Students Build excitement Motivate Students Engage, Implement and Reward Students Eat more nutrient-rich foods 60 minutes of physical activity daily Students and Program Advisors Share success Continue to engage Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life 9

Helps Schools Achieve More

USDA’s HealthierUS School Challenge – Healthy eating “plays” (taste tests) – Physical activity “plays” – Resources for nutrition education – Promotes meal participation and nutrient-rich foods HealthierUS School Challenge

School Nutrition Association’s District of Excellence – Operations: Taste test new healthy foods – Marketing/Communications: Engage students & staff – Nutrition/Nutrition Education: Team members part of wellness committee; breakfast “plays” for healthy meals; school Wellness Investigation tool Continuing Education Course for Activating Fuel Up to Play 60 Other Member Resources District of Excellence

Alliance for a Healthier Generation’s Healthy Schools Program – Healthy eating “plays” (taste tests) – Physical activity “plays” – Resources for nutrition education – Promotes meal participation and nutrient-rich foods Healthy Schools Program

President’s Council on Fitness, Sports and Nutrition’s President’s Challenge – NFL and Fuel Up to Play 60 commitment to helping 200,000 kids sign up for PALA President's Challenge

American Dietetic Association/Foundation -Mobilize registered dietitians nationwide -Educate schools on healthy weight and quality nutrition -Support White House and Let's Move goals Kids Eat Right Initiative

It just takes teamwork. 16

How You Can Join the Team Learn About the Program – Go to FuelUpToPlay60.com Join the Movement – Connect with your local dairy council – Assist participating schools Get Involved – Build relationships with key stakeholders – Share your expertise and provide guidance and counsel – Give a FUTP 60 educational presentation

Additional Opportunities Be a resource to the Fuel Up to Play 60 Program Advisor – Participate in school events – Provide nutrition or physical activity expertise Help Schools Achieve More – Investigate becoming a HealthierUS School – Participate in the Healthy Schools Program, District of Excellence and PALA

Get Started! Ready to Fuel Up to Play 60? Visit FuelUptoPlay60.com Contact your local dairy council ©2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. ©2010 NFL Properties. All NFL-related trademarks are trademarks of the National Football League.