Tuesday 7 June 2011 Woburn House, London Dr Robin Kirby, Strategic Analyst, University College Falmouth

Strategic Analyst role  Bringing:  Information  Analysis  Environment scanning  Personal insight …into management decision making

Strategic Analyst activities  Policy documents, reports, business plans  Risk management  KPI reporting  HEFCE and funder returns  National Student Survey, DLHE and league table analysis and action plans  Works closely with senior management team

Tools of the trade

Where are we now?

Reality check: competitors / comparators  Student satisfaction  Graduate employability  Levels of demand  Fee levels  External indicators of quality & reputation  Course portfolio performance

NSS benchmarking

Course portfolio review

heidi data for market share

DLHE – in work or further study

Where do we want to go?

Business planning – 5 year targets  Student recruitment – University title  Research Degree Awarding Powers – metrics  Student satisfaction  Employability  Staff profile  Widening Participation  Diversification of portfolio

‘Digital Drift’ in the creative industries

Regular benchmarking  Course portfolio review  National Student Survey and DLHE analysis and action plans  Reporting on KPIs and Strategic Plan objectives

Project benchmarking  New business planning process  New course development process – market driven  2012 tuition fees, access agreement, investment programme and value proposition  Funding bids – capital / additional student numbers

Benefits of the role… …and the approach  Faster, better quality decision making  Joined up decisions when large projects run concurrently  Challenging the hunch / anecdote / received wisdom  Measuring progress and staying on track  Establishing identity and position in the market

Thank you.