Up for Negotiation: Time to Approach the Media. Up for Negotiation Print (Magazines and Newspapers)  Rates, bonus insertions.  Colour cost/free.  Priority.

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Presentation transcript:

Up for Negotiation: Time to Approach the Media

Up for Negotiation Print (Magazines and Newspapers)  Rates, bonus insertions.  Colour cost/free.  Priority placement/positioning.  Web – site presence/contests.  Review the publication's editorial calendar and request that your ad be placed within relevant editorial content.  Contests/promotions on page and online.  Multi publication deals.  Use competitors CPM’s, editorial, placement, value added, to negotiate with all suppliers.

Up for Negotiation Broadcast (Television & Radio)  Rates.  Bonus occasions (priority bonus lists).  Added value.  Contests/promotions.  Tightened rotations during prime listening/viewing periods.  Sponsorships.  Interviews.  Website presence and contests.

Up for Negotiation Out of Home Media (Billboards, transit shelters, interior and exterior bus advertising)  Rates.  Bonus locations – suppliers can give extra inventory as bonus, based on availability.  Premium locations – locations in heavy traffic and highly visible areas.  Bonus months – guaranteed.  Bonus months – space available.  Free production.

Value-added Ideas Broadcast and Magazine  Free advertorials – e.g., buy full page ad, get 1/3 pg advertorial free.  Editorial opportunities – get a contact.  Guaranteed premium placement/positioning.  Bonus occasions.  Contests/promotions.  Online exposure.  Publisher mail out letter to readers (magazines).  Listings in directory section (magazines).  Tightened rotations (television).