© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

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Presentation transcript:

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Objective 1 Goal 1 Strategy Tactic

meteorsolutions.com | zooppa.com 15 Meteor Metrics – Sharing/Social Unique Visitors CONTEST POST - CONTEST 09/20 : Site/Contest Launch12/01 : Contest Ends12/08 : Winners Announced *Average calculation does not include Simplify Your Life campaign

Notes: who, what, why, where, how, when

Develop sustained models of WOM and social media operations Generate measureable sales revenue from WOM and social media Elevate the brand through excellence in Social Media Increase engagement and loyalty to drive growth Operationalize Social Media and WOM to increase (marketing, sales, service) effectiveness

WOM drives 20% of site referral traffic Attribute social media to 10% of sales revenue Increase customer participation in x by y Increase customer reach by 10% in z timeframe Achieve 80 th percentile in cSat scores

Before Getting Started: Stakeholder inventory Precedence, Historical Context Who: Can you do this alone, or need assistance, partnerships Internal or Vendor