USING FACEBOOK FOR ROTARY A.K.A. HOW TO USE FACEBOOK TO GROW YOUR CLUB!

BEFORE WE BEGIN… Hashtag for today is #FallSeminar LIKE Rotary International’s Page LIKE the District Facebook page LIKE your own club’s page Let’s take a selfie!

BEFORE WE BEGIN… Share the selfie from the district facebook page to: 1.Your club’s page 2.Your individual profile

USING FACEBOOK FOR YOUR ROTARY CLUB 1.The Possibilities of Facebook 2.Get Set up for Success 3.What To Share/Post 4.Get Club Buy-in

FACEBOOK & ROTARY Facebook is the #1 Most Used Social Media Platform Why Facebook?

WHY FACEBOOK? Puts a “face” on Rotary Strengthens club ties Creates awareness of Rotary’s impact in your community Builds support Supports recruiting

WHY FACEBOOK? Keep club members involved – GET OUTSIDE OF THE “INBOX” Reach an external audience who cares about charities & causes and might want to join or donate to your club

HOW WE USE FACEBOOK

SET UP FOR SUCCESS Key Things To Remember when setting up a Club page Setting Up Your Club’s Facebook Page

SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE Set up your club’s Facebook presence as a Facebook PAGE

Facebook.com/Pages SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

Choose Name of your page that includes your Club Name SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

Create a Custom URL (Link) for your page at Facebook.com/UserName SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE

SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO

Profile picture needs to look good as a small square Easily identifiable, e.g. Rotary emblem Not likely to change regularly Cover photos can showcase your club Members and activies  SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO

Set the scene succinctly in the “About” overview, just under your profile pic – don't overrun the space provided! Include Name of club, location and meeting times Include your web address on the first line SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION

Fields provided depend on page category chosen. Fill in as much detail as possible – especially your contact details! Fill in the Address Section to add a map SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION

Use Life Events/Milestones to record key occasions:  When Club was founded  Club president terms  New Interact or Rotaract clubs formation dates  Awards and etc… SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION

SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION DETAILS ROTARY INTERNATIONAL’S FACEBOOK PAGE

SETTING UP YOUR FACEBOOK PAGE: LIKE OTHER PAGES TO CONNECT WITH DISTRICT, RI & OTHER ORGANIZATIONS

SETTING UP YOUR FACEBOOK PAGE: ADD ADMINISTRATORS TO HELP MANAGE PAGE

WHAT TO POST ON FACEBOOK Show people how much fun & impact Rotary has in your community Sharing Info About Your Club

Post about your individual members Post about your club meetings, events Post about Rotary International initiaves POSTING ON FACEBOOK: PHOTOS

Share candid, action photos Happy people…and lots of them! Tell a story Showcase your members & achievements Bragging is a socially acceptable behavior on Facebook! POSTING ON FACEBOOK: PHOTOS

Use HOOTSUITE to manage Club Social Media Properties Hootsuite.com

CLUB BUY-IN & PARTICIPATION Encourage your club members to keep your page active Social Media is a Team Effort

Encourage members to LIKE your club page Be clear about objectives: awareness & marketing Feature members on your page Encourage members to post about Rotary on their own profiles Encourage members to post on your club page Show members how to TAG your club page Post at least 3 times per week to keep page active ENCOURAGING CLUB BUY-IN & PARTICIPATION

WHEN IN DOUBT… 1. FOLLOW RI’S EXAMPLE Facebook.com/Rotary 2. REFER TO FACEBOOK HELP Facebook.com/Help

QUESTIONS ?