Inform or Persuade: Some Theoretical Issues Whether any form of irrational persuasion is ethically wrong? Whether advertiser should feel a moral duty to.

Slides:



Advertisements
Similar presentations
Medical Ethics What’s it all about?.
Advertisements

Kant Are there absolute moral laws that we have to follow regardless of consequences? First we want to know what Kant has to say about what moral rule.
Kant’s Ethical Theory.
Categorical Imperative
Deontology: the Ethics of Duty
Utilitarianism Guiding Principle 5.
Applying Moral Philosophies to Business Ethics
Ethics and Corporate Responsibility Chapter Three McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Individual Factors: Moral Philosophies and Values
Managerial Ethics What is Ethics? Criteria for Ethical Decision Making
Ethics and Morality Theory Part 2 11 September 2006.
Ethics and ethical systems 12 January
Kant’s deontological ethics
Chapter 6 Consumer Attitudes Consumer Attitudes.
Chapter Nine Marketing Ethics: Advertising and Target Marketing Jerry Estenson.
© Michael Lacewing Three theories of ethics Michael Lacewing
THEORIES ABOUT RIGHT ACTION (ETHICAL THEORIES)
Kant’s Ethics of Duty 3 insights form the basis for his theory  An action has moral worth if it is done for the sake of duty. (DUTY)  An action is morally.
1 Some Different Views About Business Ethics David Long Canterbury Christ Church University IPW Helsinki Metropolia Business School, Finland May 13 – 17.
Basic Principles: Ethics and Business
Ethics: Ancient Greek origins Socrates, Plato and Aristotle Fundamentals of ethics involve truth/virtue Happiness is entwined with virtue (and success):
What is the right thing to do?
Ethical Theory and Business Chapter Two
Business Law with UCC Applications,13e
Chapter 4 Ethics, Law, Business. I. Ethics and Values Why Study Ethics? What is Ethics? Value Systems and Moral Beliefs 6 Influences That Shape Value.
“A man without ethics is a wild beast loosed upon this world.”
Bioethics 101 Lesson two.
Kantian ethics (& suicide): Kantian ethics (& suicide): Immanuel Kant ( ). A German philosopher. Ought implies Can Maxims Categorical Imperative.
Immanuel Kant Deontological Ethics.
READING #1: “What This Book is About” Chapter One from The Ethics of Teaching.
Managerial Ethics & Corporate Social Responsibility
Ethical Theories Unit 9 Ethical Awareness. What Are Ethical Theories? - Explain what makes an action right or wrong - Have an overview of major ethical.
Ethics.
The Nature and Method of Economics 1 C H A P T E R.
Ethical Leadership and Followership
AREA 1 GUIDING PRINCIPLES SECTION 3 Consequences (Utilitarian Ethics) Duty and Reason (Kantian Ethics)
A Universal Moral Theory Dennis R. Cooley Department of History North Dakota State University 19 January 2003 Supported by a USDA/CSREES/IFAFS grant, “Consortium.
Ethics and Morality Theory Part 3 30 January 2008.
ETHICS in the WORKPLACE © 2012 Cengage Learning. All Rights Reserved. Chapter 2 Ethical Principles.
Ethical Decision Making , Ethical Theories
The Moral Philosophy of Immanuel Kant The Ethics of Duty and Reason
Business Ethics Chapter # 3 Ethical Principles, Quick Tests, and Decision-Making Guidelines  The best kind of relationship in the world is the one in.
Christopher Jay Department of Philosophy University of York.
Ethics Overview: Deontological and Teleological ( Consequentalist) Systems.
Basic Framework of Normative Ethics. Normative Ethics ‘Normative’ means something that ‘guides’ or ‘controls’ ‘Normative’ means something that ‘guides’
Ethics in Business and the Christian Life 5 Night 5 Thursday September 10, 2015.
Business Communication Workshop
Chapter 5: Kant’s Moral Theory Historical Background ◦ Immanuel Kant ( ) ◦ “What ought I do?” What Gives an Act Moral Worth? - The Consequences.
Moral Reasoning and Ethical Theories “Good engineering, good business, and good ethics work together in the long run.
Theory of Consequences and Intentions There are two traditional ways of looking at the “rightness” or “wrongness” of an act. 1. Look at the consequences.
Hayek, Friedrich August von ( ), Austrian-born economist and Nobel laureate. An economic traditionalist, von Hayek won a wide reputation with.
EECS 690 January 27, Deontology Typically, when anyone talks about Deontology, they mean to talk about Immanuel Kant. Kant is THE deontologist.
Individual Factors: Moral Philosophies and Values
Social Ethics continued Immanuel Kant John Rawls.
Ethical Decision Making and Ethical Theory Mgmt 621 Contemporary Ethical Issues in Management Jeffery D. Smith.
Ethics Topic 3.
Ethics and Values for Professionals Chapter 2: Ethical Relativism
From Stockholder to a Stakeholder Theory
Basic Principles: Ethics and Business
Kant: the good will, duty and the Categorical Imperative
Ethics in Business and the Christian Life
Trust, Justice and Ethics
Moral Reasoning  Ethical dilemmas in management are not simple choices between “right” and “wrong”.They are complex judgments on the balance between economic.
Moral Reasoning  Ethical dilemmas in management are not simple choices between “right” and “wrong”.They are complex judgments on the balance between economic.
Developed by Cool Pictures & MultiMedia Presentations
Moral Reasoning  Ethical dilemmas in management are not simple choices between “right” and “wrong”.They are complex judgments on the balance between economic.
Medical Ethics -frameworks
Basic Principles: Ethics and Business
Professional Ethics (GEN301/PHI200) UNIT 2: NORMATIVE THEORIES OF PROFESSIONAL ETHICS Handout # 2 CLO # 2 Explain the rationale behind adoption of normative.
Presentation transcript:

Inform or Persuade: Some Theoretical Issues Whether any form of irrational persuasion is ethically wrong? Whether advertiser should feel a moral duty to confine themselves only to information rather than persuasion? Whether any form of irrational persuasion is ethically wrong? Whether advertiser should feel a moral duty to confine themselves only to information rather than persuasion?

Inform or Persuade: Some Theoretical Issues Consequentionalists point out to the undesirable outcomes of certain types of persuasion. Non-consequentialists insist that there is something inherently objectionable about the methods of certain types of persuasion themselves. Consequentionalists point out to the undesirable outcomes of certain types of persuasion. Non-consequentialists insist that there is something inherently objectionable about the methods of certain types of persuasion themselves.

Inform or Persuade: Some Theoretical Issues Right-based perspective: Right to know is paramount; consumers have a right to disclosure of full information about the cons as well pros of the thing being promoted in order to reach the decision.

Inform or Persuade: Some Theoretical Issues If tests results from MR (motivational Research), then Packard would question whether advertisers have a right to information about individuals that goes deeper than their own awareness of themselves.

Inform or Persuade: Some Theoretical Issues For Kant (the deontologist) the principle of ‘respect for person’ demands that human being must be respected absolutely and any form of persuasion which is less than rational is an assault on the integrity of the individual and hence unacceptable. Such promotions treat consumers as a means to an end. For Kant (the deontologist) the principle of ‘respect for person’ demands that human being must be respected absolutely and any form of persuasion which is less than rational is an assault on the integrity of the individual and hence unacceptable. Such promotions treat consumers as a means to an end.

Consensus Utilitarian depending on the result of weighing up conflicting (positive / negative) factors, they will reach the decision. What different theoretical perspectives have in common is that they agree on the necessity for full disclosure of information. Right-based approach stresses the right to know. Utilitarian depending on the result of weighing up conflicting (positive / negative) factors, they will reach the decision. What different theoretical perspectives have in common is that they agree on the necessity for full disclosure of information. Right-based approach stresses the right to know.

Consensus Respect for person entails not duping them into decisions which bypass their rational processes. The utilitarian needs full information on which to asses the consequences of acceptance and rejection. Unanimous insistence on honest disclosure is a challenge to advertising. Respect for person entails not duping them into decisions which bypass their rational processes. The utilitarian needs full information on which to asses the consequences of acceptance and rejection. Unanimous insistence on honest disclosure is a challenge to advertising.

Full disclosure: A Challenge to ad. Should advertising only persuade or inform? Insisting on information means the proper model for the advertiser- consumer relationship is to see consumer as having pre-determined wants, and ideal advertisers are those who give them the relevant information. Should advertising only persuade or inform? Insisting on information means the proper model for the advertiser- consumer relationship is to see consumer as having pre-determined wants, and ideal advertisers are those who give them the relevant information.

If persuasion is legitimate then on the ‘persuasion’ model, advertisers not only satisfy existing desires: he can create new wants.

Full disclosure: A Challenge to ad. Persuasion is not always bad. We sometimes only appreciate fully the benefits of a new product after once the purchase has been made. (Microwave ovens) Persuasion is not always bad. We sometimes only appreciate fully the benefits of a new product after once the purchase has been made. (Microwave ovens)

Galbraith Vs. von Hayek Galbraith, John Kenneth (1908- ), American economist. He was born in Ontario. In the 1930’s and 1940’s Galbraith taught economics at Harvard University and Princeton University. Galbraith wrote American Capitalism (1951), a discussion of the balance of economic power among major United States companies. Galbraith, John Kenneth (1908- ), American economist. He was born in Ontario. In the 1930’s and 1940’s Galbraith taught economics at Harvard University and Princeton University. Galbraith wrote American Capitalism (1951), a discussion of the balance of economic power among major United States companies.

Galbraith Vs. von Hayek The Affluent Society (1958), in which he asserted that the United States had reached a stage in its economic development that should enable it to direct its resources less to the production of consumer goods and more toward providing better public services.