SEM1 4.04 A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI – Design a program for an event PI – Create and issue script for game-day promotions

Purposes & Considerations for creating an event program Provide event/game info to allow fans to follow easily Promote the team or venue Promotional tools Keepsake/Souvenir Reminds fans of the team & encourages them to attend more games - autographs Advertisements Generates more revenue for the event Layout: Easy-to-find information about the game – easy to read Attracts attention and keeps fans interested Contains space for ads Must match theme Must relate to target market Ads and programs

Components of event programs Cover/back design and elements Information about the event Players, coaches, cast or crew Statistics, rules, history Schedule, guests, promotional events Information about the organization Costs of the program Price – Size - Quality

Technology used in Event Programs Desktop publisher Word processor Photo editor Graphics creator Photoshop

Procedure for creating an event program Write a List of Contents and Components to include Create Front Cover Name of the event Logos or names of main sponsors Other relevant information (date, venue) Create Back Cover Trademark Information Advertisement for future events Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

Procedure for creating an event program 6. Create other pages as Promotional Tools Articles about performers History of venue/team/event Photos of previous events 7. Layout the Advertisements Match ads to relevant content For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event Proofread/ Edit for error Print

Game-day Script Term: written text of a play, movie, radio or television broadcast – what/how promotional events take place/presented Content of a Script Why use a Script Audio Elements  Video Elements Event – time - place Promo announcements Celebrity appearances, contests, give-a-ways, fan recognition – adds excitement to the event!!! Organization What, when, where, who, how Communication Directions for event presentation and staff Timing Programming Incorporating audio and visual elements

Considerations of scripts Announcers must read script in smooth, professional way Before the event: Script writer and announcer should review script Need to identify any name(s) that may need special pronunciation Make sure all parties are on the “same page” Text should be clearly written Double-spaced Key points should be bold.

SEM1 4.04 Activity Students work in a group of 5 and you will create an EVENT PROGRAM for an event/game of your choice. You need to research what different programs look like for your event and follow the guidelines below to create a tangible program to be presented to the class. NOTE: each student must be engaged and group must include an index noting exactly what the students completed for the project Write a List of Contents and Components to include Create Front Cover Create Back Cover Decide on STYLE (Font, colors, etc.) Create Contents Page Create 2 other pages as Promotional Tools Layout the Advertisements Proofread/ Edit for error Final Creation