4.04 Employ sales-promotion activities to inform or remind customers of business/product

DESIGN PROGRAM FOR EVENT

PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM CONSIDERATIONS of LAYOUT Provide event/game information PROMOTIONAL TOOL Keepsake/Souvenir Reminds fans of the team and encourage them to attend more games Advertisements Easy-to-find information about the game Contains space for advertisements Must match theme Must relate to target market

COMPONENTS of EVENT PROGRAMS ADVERTISEMENTS GENERATE MORE REVENUE to help with program cost INFORMATION about the event Players, coaches Statistics, rules Schedule, guests

PROCEDURE IN CREATING AN EVENT PROGRAM Write a List of Contents and Components to include Create Front Cover Name of the event Logos or names of main sponsors Other relevant information (date, venue) Create Back Cover Trademark Information Advertisement for future events Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools Articles about performers History of venue/team/event Photos of previous events 7. Layout the Advertisements Match ads to relevant content For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event Proofread/ Edit for error Print

CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

WRITTEN TEXT of a play, movie, radio or television broadcast SCRIPT WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? WHY Use a Script? Audio Elements  Video Elements Promotional Elements Communication Directions for event presentation staff Timing Programming Incorporating audio and visual elements

CONSIDERATIONS OF SCRIPTS Announcers must read script in smooth, professional way Before the event: Script writer and announcer should review script NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY Text should be clearly written Double-spaced Key points should be bold.