The Use of Internal and External Data Sources to Inform Recruitment Strategies for a Regional or Branch Campus REGIONAL AND BRANCH CAMPUS ADMINISTRATORS (RBCA) SENIOR LEADERSHIP CONFERENCE LONGBOAT KEY RESORT CENTER MARTIN T. TUCK PHD DEAN, OHIO UNIVERSITY CHILLICOTHE

Acknowledgements Data Collection and Analysis ◦Dr. John Fisher, Director of Student Services, Ohio University Chillicothe ◦Dr. James McKean, Associate Professor of Law Enforcement Technology (former Associate Dean), Ohio University Chillicothe

Ohio University Chillicothe Characteristics of the campus. “Who are we?” ◦Founded in 1946 as the first regional campus in the State of Ohio. ◦Student population of just over 2300, 50% of which are nontraditional. ◦Open Enrollment ◦The campus offers 20 different degree programs, 10 associates and 10 bachelor’s. Largest Program: Nursing ◦Programs/courses are offered in face to face, blended (hybrid) and on line delivery modes. ◦Forty five permanent faculty, over 100 adjunct faculty used each semester term. ◦Serve a 7 county region in South Central Ohio

Service Area Ohio University Chillicothe  South Central Ohio  Seven county region  Total Population: 280,379  Five major competing institutions of higher education  30 High Schools/Vocational Schools

Objectives I. Increase awareness of resources available to regional campuses II. Generate creative ideas for use of data in recruitment strategies Data Sources US Bureau of the Census Ohio Development Services Agency County Trends Ohio Board of Regents HEI Ohio University Office of Institutional Research

Census Data  Census Data/Demographic Picture of the Service Area  Census Counts and Population Projections  Dramatic Growth in Age Group in Our Service Area Eight County Service Area by Age

Ross County Ohio  Major Recruitment Area (45% of applications)  Opportunities do exist among specific Age Groups  How to compete for the limited traditional student population?  Invest more PR resources  Presence in High Schools  Stronger relationships with HS Guidance Counselors/ Superintendents  Push Postsecondary Option programs (PSEOP)  HS/College Experience Days  Market Cont. Ed/Workforce Development

Pickaway County Ohio  3/4 th largest recruitment area. Most competition  Growth in the Age group  Invest more resources marketing to Age Group  Target Market Career Associates Degree and Bachelor’s completion programs Pickaway County By Age

Chillicothe School Enrollment  Restores Hope  Activities to emphasize the importance of postsecondary education at the primary levels.  Kids in College  Having a Child Development Center on the Campus

Internal Data  Querying the university Student Information System (SIS)  Available data from the Office of Institutional Research  Enrollment Statistics  Demographic Data  Geographic Data  Example: Top Feeder Schools  Custom data analysis to inform specialized recruiting

Challenges and Opportunities CHALLENGES ◦Stable/Limited Traditional Student Population ◦Competition from other Higher Education Institutions ◦Ability to attract high performing students ◦Low family income in the service region ◦College Readiness ◦Retention OPPORTUNITIES ◦Aging population in the region ◦Slight increase in the age group ◦Dramatic increase in the age group o Healthy Elementary School population o Demographics differ depending on the county.

Strategies to address opportunities/challenges OPPORTUNITY/CHALLENGE ◦Stable/Limited Traditional Student Population ◦Competition from other Higher Education Institutions ◦Ability to attract high performing students ◦Low family income in the region ◦College Readiness/Retention ◦Aging population in the service area. STRATEGIES o Expand recruitment area, focus HS visits on counties with high tradition student populations. Market AD’s and BCD’s to nontraditional students o Find ways to get potential students on campus o Majors/Job Fairs/Veterans Recruitment Day o Speakers/Theater performances o FASFA Workshops o More targeted PR/advertising efforts o Expansion of the campus scholarship program o Focus campus Capital Campaign on increasing endowed/need based scholarships o Readiness/Retention Programs ◦Summer Math Academy ◦Math/Writing Centers ◦Supplemental Instruction Program o Bachelor’s Degree Completion Programs o Graduate degree co-hort programs o Continuing Education/Workforce Development

“ Revamped” Scholarship Program Tuition Discounts Freshman Excellence Scholarship  Full tuition  25 or above on ACT  Top 15% of graduating class  Renewable for a total of 4 years (must apply annually)  Must complete 30 semester hours each academic year (maintain 3.3 gpa) Freshman Distinction Scholarship  Half tuition  23 or above on ACT  Top 20% of graduating class  Renewable for a total of 4 years (must apply annually)  Must complete 30 semester hours each academic year (maintain 3.0 gpa) Freshman Merit Scholarship  $1000 per term  20 or above on ACT  Top 30% of graduating class  Renewable for a total of 4 years (must apply annually)  Must complete 30 semester hours each academic year (maintain 3.0 gpa) Freshman Multicultural Scholarship  Half tuition  2.75 High School gpa  Student must be an underrepresented minority  Renewable for a total of 4 years (must apply annually)  Must complete 30 semester hours each academic year (maintain 3.0 gpa)

Ohio Board of Regents (OBR)  The Importance of Retention  In Ohio, a large proportion of the State Share of Instruction (SSI) is being awarded for degree completion.

OBR Data Predicts Developmental Course Offering Requirements 51% need Developmental Math or English 39% Math only 28% English Only 15% both

Other Campus Retention Efforts  Student Success Center  Math Center  Writing Center  Individual Course Tutoring  Supplemental Instruction  Math  Chemistry  Accounting  Statistics  University College Study Skills Courses  Advising

THANK YOU! QUESTIONS?