SEM1 1.10 - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI – Design tickets

Design logo for sport/event

IMPORTANCE OF A LOGO Visual representation of the company “The Face of the company” Anchors your brand Essential for overall marketing strategy 1st thing consumers see and remember

CONSIDERATIONS FOR CREATING A LOGO Company’s Brand Image What is the message you want to portray? Example: “Techy”, Traditional, Laid Back, Bold…. Simple – easy to remember Readability – if you can’t read, customers can’t Unique Attract Attention Trademark your logo With the US Patent & Trademark office Protects logo from unauthorized usage

COMPONENTS OF LOGOS Logo Type Name of your company Tagline Visuals brief description of your company or product Visuals Icon/Picture Text Colors

TYPES OF LOGOS Brand Mark Symbol Word mark Combination Mark Abstract Design Word mark Uniquely styled font type that spells out the company or brand name Combination Mark Combination of a Brand Mark Symbol and a Word Mark

EFFECTIVE LOGO CHARACTERISTICS Eye-Catching Memorable Unique Simple Timeless Stay clear of design trends (ex: animal print)

RESOURCES TO HELP IN GENERATING LOGOS Brand Image Competitor’s Logos Internet research Logo History Blogs/Social Media Graphic Designer

PROCEDURE to Design Logo Know your Company: Brand Image (“Personality”) What message do you want to send about your company? Research your Competitors’ Logos Reference successful logo designs Use their ideas Design Sketching, graphic designer, etc. Reflection Receive feedback Reveal Present new logo to the market

Design Tickets

INFORMATION TO INCLUDE ON TICKETS Event or Team Name Date Time Place Cost/price Graphics/logos Promotional Coupons/sponsors Bar codes Seat Identification Restrictions/regulations

Types of Tickets E-Ticket (Electronic Ticket) Paper/ Hard copy Print at home Mobile phone scan Paper/ Hard copy Season Tickets Multiple Game vs. Single Game Group Tickets

PURPOSE OF TICKETS Count attendees/reservations Minimize confusion Collect fees and data Souvenir Advertising/revenue

PROCEDURES FOR DESIGNING TICKETS Design the Ticket Template using THEME Choose font type, size and color Utilize both sides Choose what event information to include and where Purchase ticket paper for printing Include advertisements Embed a special watermarks to discourage counterfeiting activities

“We Do” Identify parts of this ticket

“You Do” Part I: Design a Logo You own the new Major League Baseball Team in Charlotte, NC or you can select another sport or event (i.e. Super Bowl, Brazil Oylmpics 2016, concert). You can work individually, with a partner or triad. This is what you need to know to create the new logo: Team Name (You think of one) Team Colors (You come up with them) Now, you need to go through the following procedure to create a new logo: (Answer the following on a sheet of paper) What are the traits that are unique to their company? What is the team’s personality/ Brand Image? What does their competitor’s logos look like? Design a logo for the team incorporating the Name AND the team colors Identify it as a Combination Logo, Symbolic OR Word Mark Logo

“You Do” Part II: Ticket Design For the event that you designed a logo, create a Ticket. Include information from the notes to include a proto-type of the ticket. This will be a paper (hard copy) ticket. Turn both items into to Ms. Draime. Have fun and be creative but school appropriate. These activities are worth 100 points. Remember if you work with a partner or triad I expect MORE work.