The Purpose of advertising

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Presentation transcript:

The Purpose of advertising To: inform, persuade or Remind

Advertising medium in general

Latin, ad vertere means "to turn toward” What is Advertising? Latin, ad vertere means "to turn toward” WHY ADVERTISE: Make customers aware of a product or service; Convince customers that a company's product or service is right for their needs; Create a desire for a product or service; Enhance the image of a company; Announce new products or services; Reinforce a brand’s messages; Draw customers to a business.

Purpose of advertising (Pick one) The main purpose of advertising is to inform people about new products and services offered by an organization, persuade people to buy these products or make use of the services offered and then to remind people about the organization and encourage repeat purchase and use.

The life cycle of Purpose in advertising Inform Persuade Remind To make To convince To cause somebody somebody somebody to remember aware

Inform The introductory stage of a company, product, or service. The beginning of the advertisement life cycle. The introductory stage of a company, product, or service.

Persuade The growth stage of a company, product, or service. The middle of the advertisement life cycle. The growth stage of a company, product, or service.

Remind The maturity stage of a company, product, or service. The end of the advertisement life cycle. The maturity stage of a company, product, or service.

An example (from the lifecycle of colgate toothpaste) Inform https://www.youtube.com/watch?v=BC7urUfk81Q Persuade https://www.youtube.com/watch?v=ic0fGqTqOqo Remind https://www.youtube.com/watch?v=BubRvnOIpU0 https://www.youtube.com/watch?v=5Ati0Ufhfq0

Inform Advertisements

Persuade Advertisements

Remind Advertisements