Community Partnerships Helping Children Maintain a Healthy Weight National Heart, Lung, and Blood Institute National Institute of Diabetes and Digestive.

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Presentation transcript:

Community Partnerships Helping Children Maintain a Healthy Weight National Heart, Lung, and Blood Institute National Institute of Diabetes and Digestive and Kidney Diseases Eunice Kennedy Shriver National Institute of Child Health and Human Development National Cancer Institute

Why we’re talking with you today  Background – Childhood obesity – We Can! program  Our We Can! program plans  Why we need your help

Childhood Obesity: A National Public Health Problem  1 in 3 children between the ages of 2-19 are overweight or obese  80% of children who were overweight at ages were obese at age 25  The current generation may have a shorter lifespan than their parents

What’s causing the increase in childhood obesity?

Obesity Rates by Race, Ethnicity, and Gender in

Nutrition: What Are Children Eating?  Added sugar contributes to about 16% of the total calories in American diets  Pizza and candy consumption have increased by 425% and 180%, respectively, since 1977  On average, Americans eat less than half of the recommended amount of fruit per day

Physical Activity: Are Children Moving Enough?  Only 26% of high school girls and 44% of high school boys get at least one hour of physical activity 5 days a week  Approximately 33% of elementary children have daily physical education, and less than 20% have extracurricular physical activity programs at their schools

Screen Time  Nearly 30% of 0-1 year olds have a TV in their bedroom  On average, 8-18 year olds spend about 4 and a half hours a day watching TV and movies  On average, 8-18 year olds spend about and hour and a half on their phones

We Can! is a national education program – developed by the National Institutes of Health and designed to give parents, caregivers, and communities a way to help children 8 to 13 years old prevent overweight and obesity, and maintain a healthy weight

What Behaviors Does We Can! Emphasize?

National Institutes of Health (NIH) Collaboration

Why Focus on Parents/Primary Caregivers?  Parents influence what children eat at home and act as effective role models  The home is a primary place for children to learn about and get nutritious food

We Can! Community Outreach

2012 data U.S. Organizations that Have Committed to We Can!

Community Outreach  Through We Can!, community organizations can offer: – Programs for parents – Programs for youth ages 8-13 – Resources to distribute at community events  We are particularly excited to offer: — [ADD LOCAL SITE PLANS HERE]

We Can! Parent Program  Communities can run this 4- session curriculum for parents and caregivers  Lessons focus on helping parents make healthy behavior changes at home: – Energy balance – Portion control – Family physical activity

Youth Curricula  CATCH Kids Club – After-school program for children (K-5) – focuses on increasing physical activity and promoting healthy nutrition  S.M.A.R.T. (Student Media Awareness to Reduce Television) – 3rd or 4th grade classroom curriculum designed to reduce TV and video game usage  Media Smart Youth: Eat, Think and Be Active – A 10 lesson curriculum for youth (11-13) that helps them understand the connections between media and their health  SPARK PE and SPARK After School – Curricula designed to promote physical activity in youth (K-12

We Can! Web site We Can!’s Web site presents a wealth of information and materials for all audiences

We Can! Materials Low Literacy Materials Posters in English and Spanish Tip Sheets Cookbooks

We Can! Local Media Outreach  The We Can! Web site and Energize Our Community: Toolkit for Action offers scripts for radio & TV, print ads, and more  The We Can! “Reaching the Media” Toolkit offers additional step-by-step instructions for sites to use in contacting the media  A press kit  Ads for insertion in local press  Matte articles for local distribution All materials available online

Local Media Outreach [INSERT YOUR MEDIA OUTREACH EFFORTS HERE] (See notes below for detail)

Local We Can! Partnerships

Why We Can! Needs Partnerships  Our goal is to build partnerships with groups like YOURS to strengthen our outreach activities  Partnering together can best optimize We Can! program recruitment/retention – which is critical to making a greater impact on childhood obesity within OUR community

Benefits of Partnering with YOUR Organization

How We Hope You Will Help Partners can support We Can! community sites in a variety of ways. We’re hoping you can help by: [INSERT YOUR COMMUNITY SITE PITCH HERE] (See notes below for suggestions)

Thank You! [INSERT LOCAL CONTACT INFORMATION (FOR THE SITE) HERE]