Hi.. womp womp. Everything I need to know about briefing* I learned from stand-up comedy. *AND OTHER STUFF.

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Presentation transcript:

hi.

womp womp.

Everything I need to know about briefing* I learned from stand-up comedy. *AND OTHER STUFF

1 Prolific use of the F word* *FOCUS

2 Paint a picture for your audience

3 Interact with your audience

Take a shot every time the planner speaks in a metaphor Conduct an impromptu brainstorm so no one notices youre unprepared Tell your audience to close their eyes and imagine a future without QR codes (i.e. Nap) TIPS FOR ENGAGEMENT

4 Improv

FIVE IGNORE ALL OF THE RULES

Key Metrics of Success STAND UP COMEDYBRIEFING Laughter in all of its forms Creatives dont want to hurt me and/or Theyre excited to work

@saracobaugh THANKS!