Blackboard Sales Presentation

What Blackboard Provides How Blackboard Works With You Agenda Introduction The Company and the Community Why Blackboard Product Strategy What Blackboard Provides Product Capabilities and Features How Blackboard Works With You Services Summary and Discussion Next Steps

The Company and the Community Introduction The Company and the Community

Addressing the Issues The Challenge: The Solution: “At the 63,000-student Dallas County Community College District in Texas, a 12% budget cut is making it tough to provide enough classes to meet a 20% jump in enrollment since 2001”. “A vanguard of colleges has begun to grapple with the problem and is winning what amount to big productivity gains through technology.”

Blackboard’s Education Partnerships 1,250+ Colleges & Universities 450+ International Institutions 400+ K-12 Districts

The Blackboard Community Client Advisory Boards Regional User Groups Email Listserve Users Conference Developer Community Behind the Blackboard

Blackboard’s Mission: Bb Mission and Vision Blackboard’s Mission: To transform the Internet into a powerful environment for the education experience Blackboard’s Vision: To improve the educational experience for students, teachers and researchers While our mission is about a destination, our vision for getting there is all about people and the outcomes important to them and how we impact their educational possibilities.

Why Blackboard Product Strategy

The Networked Learning Environment A true networked learning environment exists when any student or teacher can: view instructional content collaborate with educators evaluate academic performance access any learning resources at any time to achieve their educational objectives.

The Path to the Networked Learning Environment INSTITUTIONAL GROWTH EXPLORATORY SUPPORTED STRATEGIC MISSION CRITICAL TRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENT Course web sites Commercial enterprise course management system Online courses, organisations and institutional services integrated with back-office systems A full online campus with learning communities and shared digital content resources When any student or teacher can view instructional content, collaborate with educators, evaluate academic performance and access learning resources at any time to achieve their educational objectives. Phase I Phase 2 Phase 3 Phase 4 Phase 5 TIME

The Faculty Benefits of a Networked Learning Environment INSTITUTIONAL BENEFITS EXPLORATORY SUPPORTED STRATEGIC MISSION CRITICAL TRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENT Student Centred Learning Access to High Quality Content Instructor Efficiency Anytime / Anywhere Access Phase I Phase 2 Phase 3 Phase 4 Phase 5 TIME

Common Community Problems When Trying to Achieve a Networked Learning Environment Too Much Information Institutions have to SPAM their faculty and students Too many online sources of information – most with unique passwords Too Little Communication Services offered only in-person during normal business hours Distance and commuter students disconnected from the community Under-utilised mentors, advisors and students communities Learning without Personalisation Online learning communities lack unique look and feel Disciplines are unique but online learning is the same Commerce Mayhem Many departments have no online purchasing of required academic products and services Departments have dozens of distinct insecure, complex and costly solutions

What Blackboard Provides Product Capabilities and Features

Enables institutions to connect users to vibrant online communities, deliver targetted content to diverse user groups and incorporate e-Commerce in the learning experience.

Blackboard Community System Capabilities by Benefit ANYTIME ANYWHERE ACCESS INSTRUCTOR EFFICIENCY ACCESS TO HIGH QUALITY CONTENT STUDENT CENTRED LEARNING Portal Web Services Multi-Institution Mgmt Wireless / PDA e-Commerce e-Marketplace Enterprise Scalability Multi-Language Support Standards Building Blocks System Integration Channels / Modules Role-based Info Delivery Community Building Tools

Anytime, Anywhere Access: Portal Web Services Self-contained portal and/or service provider to multiple institutional portals Central point of access for academic and administrative activities

Anytime, Anywhere Access: Multi-Institution Branding and Management Each schools can be given their own domain and look-and-feel Each department can be given their own domain and look-and-feel Each group can be given their own domain and look-and-feel. Delegated Administration allows System Admins to assign administrative tasks to various individuals or groups

Anytime, Anywhere Access: Wireless / PDA Access course and portal information through a wireless device or a PDA Offline viewing of Announcements Calendar items Tasks Grades Content other information

Anytime, Anywhere Access: e-Commerce Charge for items via a student’s campus card or credit card including Services Events Merchandise Courses Organisation membership Other items View their one-card account balance, transaction history and deposit funds (when using Bb Transaction System)

Anytime, Anywhere Access: e-Marketplace Online storefront Accepts Visa / MasterCard / Discover / AMEX and campus one-card Create unified online campus shopping environment Delegate to multiple vendors

Anytime, Anywhere Access: Enterprise Scalability Proven ability to scale to hundreds of thousands of active users Supports additional application servers to allow the implementation to grow with adoption

Anytime, Anywhere Access: Multi-Language Support Enables institutions to run multiple languages on the same system Supports foreign language courses and students Supports most European Languages as well as multi-byte character sets such as Japanese and Chinese

Anytime, Anywhere Access: Standards System interoperability (IMS, SIF, OKI, etc.) Content specifications (IMS, SCORM, NLN, etc.) Privacy (FERPA) Accessibility (Section 508) Metadata (IMS, Dublin Core, etc.)

Anytime, Anywhere Access: Building Blocks (Open APIs) Free software development kit (SDK) Documented application programming interfaces (APIs). Create new functionality or integrate external systems with Blackboard products.

Instructor Efficiency: System Integration Integrates with: Student information systems Authentication systems Back-office systems

Access to High Quality Content: Channels / Modules Deliver regularly updated headlines and content to users Individual users can customise their personal web pages Availability of modules is role-based Deliver over 100 modules and channels Build an unlimited number of additional ones

Access to High Quality Content: Role-based Information Delivery An undergraduate student, Targetted delivery of information and content based on institution role including: Portal tabs Modules Channels Tools Courses Organisations a Biology undergraduate student, a faculty member, or faculty on another campus.

Student Centred Learning: Community Building Tools Campus organisations Student or faculty associations Community website creation Community communications Development and management can be assigned to individual users or groups.

How Blackboard Works with You Services

Educational Technology Lifecycle 1 2 Implementation (Design, Develop, & Test) Technical infrastructure System integration  Training Support Marketing and promotion Customisations System admin. processes 3 4 3 Selection Assemble Project Team Define Requirements RFI & RFP Proof of Concept/Demonstration Pilot Programme 1 4 The deployment of Education Technologies, and successful achievement of the phase requirements are optimised with a structured, staged approach Iteration of a single approach is the key to well-managing increased movement along the Educational Technology Framework adoption path Monitoring & Assessment Monitor adoption and use Evaluate strategic goals Manage risks Document costs Assess operational maturity Procurement Finalise contract & proposal Obtain legal approval Obtain executive approval 2

Implementation Approach Assessment 4 Implementation 3 Procurement 2 Selection 1 Technical infrastructure System integration  Training Support Marketing and promotion Customisations System admin. processes Monitor adoption and use Evaluate strategic goals Manage risks Document costs Assess operational maturity Finalise contract & proposal Obtain legal approval Obtain executive approval Assemble Project Team Define Requirements RFI & RFP Proof of Concept Demonstration Pilot Programme Design Develop QA/Test Deploy/Support Marketing and promotion System admin. Processes Capacity Objectives Training design Support Infrastructure design Integration Organisational Design Business Process Requirements Pedagogical Functional and quality testing Software Staging Readiness testing Organisational Prototyping and work plans Integration methodology Iterative customisation development Systems staging Organisational Roadmap Infrastructure ops go-live Documentation Error capture / remediation Train Deploy support Periodic review Escalation capability Initiate communication campaign

Blackboard Services Blackboard Consulting Blackboard Training Blackboard ASP Blackboard Support

Blackboard Services: Consulting Strategic Planning: Establishing vision and objectives Needs analysis Constituent profiling and communication goals Strategic roadmap that includes best practices Implementation Services: Functional mapping of organisation’s constituents to key institution roles Assigning administrator roles and establishing institutional branding Tailoring tabs and modules User interface design Project management and testing Customisation Services

Blackboard Services: Training Blackboard Community System Administration Reviews the portal-related tools and settings accessible through the System Control Panel and describes the distributed administration features of the application as well as the procedures for managing roles, assigning tabs and importing and exporting portal modules. Blackboard Community System Essentials Provides educators, administrators and students with all the knowledge required to build online communities, manage information exchange and deliver portal-based information and services. This workshop can be tailored to meet the needs of clients with both customised and non-customised portal implementations.

Blackboard Services: ASP Blackboard ASP Statistics: 350+ Customers 3 Million+ Users in our Systems 500,000+ Courses 1,000+ Servers 11 Terabytes of Storage Capacity and Growing 7 Terabytes of Data Transferred Daily 72,000,000+ HTTP Requests Served Per Day 99.7% or Better Uptime Guarantee ASP Benefits: Reliability Security Scalability Fully Managed Services Lower Costs than Self-Hosted

Blackboard Services: Support Types of Support: System Administrator Support Faculty and Student Support Premium Support Support Benefits: Dedicated Technical Support Manager 24 hour support Toll free number Access to Behind the Blackboard, the web-based support solution Surveys, newsletters and other client communication Client service reviews Four global support locations “You and your staff quickly responded to the problem and understood its importance. The service we received this week in response to this issue was exemplary. You really care about your product and your customers.” Larry McGrath, University of California Riverside "I simply can't be happier with the level of quality support that I'm receiving from Blackboard right now!“ Eric Kunnen, Grand Rapids Community College

Summary and Discussion Next Steps

The Blackboard Community System Client Goal: Achieve a Networked Learning Environment Client Benefits: Anytime Anywhere Access Instructor Efficiency Access to High Quality Content Student Centred Learning Blackboard Solution: Connections Personalisation e-Commerce

The Blackboard Advantage The Largest e-Learning Community of Practice 2,000+ clients in 60 countries Multiple independent email lists, user groups, conferences Exceptional Services and Support End to end services including strategic planning, integration customisation, training, ASP hosting and Support. Dedicated Technical Support Managers and Account Managers Vision and Experience Understanding of how institutions are trying to achieve a Networked Learning Environment Understanding the challenges institutions face as community building and portal tools become mission critical

Next Step Questions and Comments Follow-up Items