Rival Brands 1.Complan 2.Boost Group No 12:

Pros : o Focusing on the nutritional aspects. o Emphasizing the fact that their product helps physical growth. Cons : o Targeted to only limited age group. o No Brand ambassador. o Punch-line in the advertisement is not effective.

Pros : o Presence of a great Brand Ambassadors. o Focused on increasing energy and stamina. o Product is for all age groups. o Good punch-line. o Emphasis on attractive packaging of the product. Cons : o No mention of nutritional aspects. o No scientific facts involved.

BOOST Reasons: o Targeting all age groups. o Good recall. o Presence of good punch-line. o 2 Eminent Brand Ambassadors. o Sporty packaging.

Script – Scene 1- A child is trying hard to get a mango from the tree. Yuvraj Singh comes and plucks the mango for him. Child says Mujhe bhi aapke jaise ban na hai Yuvraj says Toh tujhe jaroorat hai complan ki. Main bachchpan se peeta aaya hu aur aaj bhi peeta hu.

Scene 2 – Childs mother says Kya sachme ye faydemand hai. Amitabh says Behanji ye scientifically proved hai ki complan peene waale teji se badte hai, tan aur dimag, dono se then explains all the nutritional aspects and benefits.

Scene 3 - Amitabh, Yuvraj and Child together In one scene. Complan – Ise piyoge toh badhoge

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