Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One Learn How To Write Ads That Get Noticed With These Five Simple Tips!

Margie Schneider Vice President Ten Golden Rules - Internet Marketing Consultancy Experience - Involved with interactive medium since Strategy for developing, designing and delivering websites - Online advertising, SEO, PPC mgmt, Social Media Strategy

Stuart Smith Strategic Director Ten Golden Rules - Internet Marketing Consultancy Experience -Involved with Online Marketing since Owned and operated top ecommerce site for motorcycle parts, accessories, and apparel. -Online advertising, PPC, SEO, Social Media -Give me a little time, and theres nothing I cannot do with a computer…

Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One Learn How To Write Ads That Get Noticed With These Five Simple Tips!

PPC Full Cycle – the Key Is Testing Keywords Ads Landing Pages Conversion Testing!

Campaigns… Use available tools to research keywords Do competitive research Plan your budget and bidding strategy Plan mix of media (Google, Yahoo/MSN, etc) Target: geographically, by keywords, with message, etc Jump in and start testing – its a real time, trial and error process Track, report, analyze, refine...

Where would you click? Highlighted text Price Discounts Highly relevant organic results Google Offers Site Extensions

1. Relevant/Targeted Messaging 2. Use Available Real Estate Wisely 3. Dynamic Keyword Insertion 4. Display URL 5. Symbols & Numbers Text Ads That Convert – Five Tips

Tip # 1: Relevant/Targeted Messaging

Tip # 2: Use Available Real Estate Wisely Character limits: Title = 25 Line 1 = 35 Line 2 = 35 URL = 35 85% used!

Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase Dynamic Keyword Insertion: The searched phrase will appear as title and will be bold If search phrase is too long, default phrase is displayed

Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase

Tip # 4: Use a Display URL Character limits: Title = 25 URL = 35 Line 1 = 35 Line 2 = 35

Tip # 4: Use a Display URL

Tip # 5: Include symbols and numbers

Dynamic keyword insertion! Using available real estate wisely! Time to Start Testing! Display URL used! Includes symbols & numbers!

OK – Ive got creative ready to test, and a bidding strategy in place... Now what?

Landing Pages – Its About Conversions What is a landing page? Homepage? Interior page? Custom page? The answer is Yes! (But, it really depends…)

Landing Pages – Its About Conversions Landing Page Success – a Word About Google –Google reports 50-80% bounce rates for landing pages typical –Landing page relevancy to keyword and ads = Google Quality Score Google Quality Score now determines your maximum CPC, impressions and position

So, What Works? Focus the visitor - create a funnel Add a UVP (have an incentive for call to action and conversion action to track) Testimonials speak volumes Offer more content upon conversion (give preview) A picture is worth 1000 words, but text is important Fulfill the promise in the ad copy Relevant content on landing page equals higher quality score and more impressions/lower cost

Landing Pages – Its About Conversions

Homepage as landing page

Landing Pages – Its About Conversions

custom page as landing page

Landing Pages – Its About Conversions

Interior page as landing page

Testing – It Never Stops Determine Key Metrics and Test Analyze keywords performance (CTR and CPC) Test variations of creative – tweak copy, offers, etc Test variations of landing page elements – images, CTAs, placement, etc Optimize for # of conversions and cost per conversion

Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One Now Go Write Some Great Ad Copy – Track & Test – Good Luck!