Chris Dobson VP UK Online Services The New Media Landscape.

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Presentation transcript:

Chris Dobson VP UK Online Services The New Media Landscape

2 New Global Landscape: Online Ad Market

3 Reach Your Audience in Multiple Media Environments

4 Full Service Lead generation Awareness Qualification and conversion Rich media display eCPM Bidded Display Search Display: push Search: pull Demo/behaviour Targeting Display Site placement Contextual display/link Direct response Textlinks/ Keywords

5 Media Effectiveness: Understanding the Media Value Chain C Daypart Order Targeted Interactions Frequency Recency Ad Size Rich Media = Conversion Attribution C

6 AdExpert Brand display Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile

7 C Media is Changing Daypart Order Targeted Interactions Frequency Recency Ad Size Rich Media = Conversion Attribution C Rich Media Display e CPM Bidded Display Searc h Search: pull Demo/behaviour Targeting Display Site placement Contextual display/link Direct response Textlinks/ Keywords Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile AdExpert Brand display Qualification and conversion Lead generation Awareness Search: pull Display: push SearchBidded DisplayeCPM

8 Q&A

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