PRCA Membership Profile July 2006. Survey Overview Designed and hosted at www.surveymonkey.com www.surveymonkey.com Notice sent via e-mail to all PRCA.

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Presentation transcript:

PRCA Membership Profile July 2006

Survey Overview Designed and hosted at Notice sent via to all PRCA members twice during June 2006

Survey Audience Statewide membership total at time of survey: 442 Survey responses: 204 Response rate: 46 percent

What is your local PRCA chapter?

Typical PRCA Member Member for 1 to 3 years Is not Accredited Has held a chapter leadership position Attends 7-9 chapter meetings per year Has attended the PRCA annual state conference

Typical PRCA Member Has attended a non-conference PRCA professional development seminar Primary benefit of membership is networking and social interaction Has had a very satisfactory experience with the organization

Typical PRCA Member Primary practice area is media relations Works for a nonprofit organization at the director level Devotes percent of total work time to PR activities Earns an annual salary of $31,000- $40,999

Typical PRCA Member Has practiced PR on a full-time basis for less than 5 years Holds a bachelors degree Is female, years old

PRCA Membership Profile Detailed Results

Years as a PRCA Member

Accredited Members

Held a Chapter Board Position

Held a State Board Position

Chapter meetings attended per year

Attended PRCA Conference

Primary Benefit of Membership Networking/Social Interaction 58.1 percent Local Professional Development 31.3 percent Statewide Professional Development 6.6 percent Awards/Recognition 2 percent Job Hunting.5 percent

Rate Your PRCA Experience Very satisfactory 56.8 percent Somewhat satisfactory 39.7 percent

Top 5 Areas of PR Practice Media Relations Marketing Communications Community Relations Communications Management Print/Audio/Video Development

Type of Employer Nonprofit: 27.4 percent For Profit: 21.8 percent Educational: 16.2 percent

Top 5 Job Titles Director: 29.4 percent Manager: 16.2 percent Specialist: 14.7 percent President/CEO/Vice President: 12.7 percent Coordinator: 9.6 percent

Work Time Devoted to PR

Salary

Years of Full-Time PR Practice

Media Tools PR Wire: 40 percent Metro Monitor: 29.3 percent Bacons: 28 percent Business Wire: 24 percent BurrellesLuce: 10.7 percent Other responses: Magnolia Clipping Service, Google News, Vocus

PRWeek Subscribers

Sources other than PRWeek Industry Publications Wall Street Journal PR Tactics, PR Strategist (PRSA) PRCA newsletters, Web site and chapter meetings

Educational Level 9 survey participants are currently enrolled in a degree program 71.1 percent: bachelors degree 24.7 percent: masters degree 1.5 percent: doctorate